Deodorants wholesale | B2B

Old Spice OLD SPICE dezodorants aerosols WOLFTHORN 150ML Out of stock Price — for partners →

Adidas Adidas, Ice Dive, Refreshing, Body Spray, 75 ml Out of stock Price — for partners →

S. Oliver S. Oliver, Classic, Hydrating 48H, Deodorant Spray, For Men, 150 ml Out of stock Price — for partners →

Versace Versace Man Eau Fraiche Deodorant Spray 100ml Out of stock Price — for partners →

Versace Versace Man Eau Fraiche Deodorant Stick 75ml Out of stock Price — for partners →

Steves No Bull***T Steve´s No Bull *** T Deodorant for Men (Balls Deo-dorant) 100 Ml Out of stock Price — for partners →

Rexona Rexona Men Stay Fresh Marine 48h - Antiperspirant Spray - 150ml Out of stock Price — for partners →

Vichy Vichy Uomo Invisible Resist Dermo Deodorant Breathable Anti Irritation 72h 2x50ml Out of stock Price — for partners →

Lacoste Lacoste L.12.12 Blanc Deo Stick 75 G Out of stock Price — for partners →

Armaf Armaf Club De Nuit Urban Men Elixir Deostick - 75.0 G Out of stock Price — for partners →

Mont Blanc Mont Blanc Legend Spirit Deodorant Stick 75g Out of stock Price — for partners →

Tom Ford Noir Extreme Body Spray Out of stock Price — for partners →

Formats and usage segments

The deodorant market is traditionally split by application format, and each format targets a distinct audience and shelf position.

Roll-on — precise application, often an aluminium-salt antiperspirant, favoured for sensitive skin.

Aerosol sprays — fast drying, wide scent range, dominant in men's and unisex lines.

Sticks — travel-friendly, less moisture on application, a growing share of the market.

Cream and natural deodorants — a niche segment free of aluminium salts, aimed at conscious consumers.

Brand portfolio: mass-market versus premium segment

The assortment core is built on international FMCG brands with high recognition and steady turnover, while part of the shelf is occupied by niche perfume-house products carrying higher added value.

Mass-market brands

Nivea (147 products) is the category's largest brand, with the widest choice of formats and scents for women and men. Dove (67) is positioned around skin-care ingredients, Rexona (57) and Axe (46) emphasise long-lasting protection and the men's segment, Adidas (45) offers sport and active-lifestyle lines, while Old Spice (42) is a strong men's brand with a distinctive scent character. These brands drive turnover and customer traffic.

Premium and niche brands

Louis Cardin (47), Lattafa Perfumes (40), Cuba (37) and Armaf (29) are deodorants from perfume houses extending their fragrance lines into body care — rich, long-lasting scents, mostly in spray format, aimed at shoppers seeking an alternative to classic mass brands. Vichy (39) represents the dermo-cosmetic segment for sensitive skin, while Italian Borotalco (36) is known for its talc-based formula and high effectiveness — both suit pharmacy chains and health stores.

Building an assortment as a B2B buyer

When ordering wholesale, it pays to balance three axes: format (roll-on, spray, stick), gender segment (women's, men's, unisex) and price tier (mass market versus premium niche).

For discounters and grocery chains — Nivea, Dove, Rexona and Axe in large volumes across a wide format range.

For pharmacies and health stores — Vichy and Borotalco, complemented by natural deodorants.

For the perfumery and gifting segment — Louis Cardin, Lattafa Perfumes, Cuba and Armaf as a higher-margin offering.

For a dropshipping model — a broad brand mix without holding the full range in your own warehouse.

Wholesale cooperation terms

The deodorant assortment is available wholesale, shipped from an EU warehouse to Latvia, Lithuania, Estonia and the rest of Europe. We work both on a classic B2B purchasing model and on a dropshipping basis, with no need to invest in inventory. Wholesale prices and the full catalogue open up after registering on the platform, letting you plan procurement precisely for your specific sales channel.

Deodorants