The Shaving Products category on the myfusion.eu wholesale platform brings together everyday shaving essentials and specialised men's grooming care. The range spans over 380 SKUs, from widely recognised mass-market brands to niche barbershop lines. The category suits cosmetics retailers, drugstores, hotel and spa suppliers, and dropshipping partners serving the men's grooming segment across the Baltic states and wider Europe.
Assortment Structure
The category covers several product groups that together form a complete shaving routine:
- Razors and blades — disposable razors, cartridge systems, and replacement blade packs
- Shaving foam, gel and cream — everyday formulas and options for sensitive skin
- Traditional shaving soap and cream for use with a brush — the barbershop and traditional wet-shaving segment
- Pre-shave oils and lotions — for skin preparation
- Aftershave balms, lotions and splashes — for post-shave skin care
This structure lets a retailer cover both the fast everyday segment and a premium shaving ritual within one assortment block.
Brand Overview: Mass Market and Premium
The category's brand portfolio splits clearly into two tiers. The mass-market core is formed by Gillette and Wilkinson Sword (also listed separately as WILKINSON) — the widest-represented brands with the highest SKU counts, covering the everyday razor and blade volume. Nivea follows with a broad aftershave care line in the mass segment.
The premium and niche tier includes Depot and American Crew — internationally recognised men's grooming brands positioned for barbershops, Proraso and LEA — Italian and Spanish makers of traditional shaving soap and cream, and Tabac, known for classic aftershave splashes. Pitralon and LA TOJA represent the classic European aftershave segment with a long market history. Durex is also present as a complementary personal-care brand.
Building a Wholesale Assortment
When buying wholesale, it is worth combining several segments at once. The Gillette and Wilkinson Sword razor and blade block delivers high turnover and steady demand — the core of the category for any retailer. Adding the Nivea line covers everyday aftershave care. For barbershops, hairdressing salons and a premium customer base, it is worth including Depot, American Crew, Proraso and LEA lines, which build a higher-margin offer and differentiate from mass-market retailers. LA TOJA and Tabac suit classic grooming and gift assortments.
B2B Terms
myfusion.eu offers shaving products wholesale, shipped from an EU warehouse to Latvia, Lithuania, Estonia and other European countries. Both a classic wholesale model and dropshipping are available, without the need to hold your own stock. Prices and live stock levels become visible after registering on the platform — register to access the full assortment and B2B terms.
Tricolorii
Tricolorii, Tricolorii, Silky Finish, Shaving Cream, 70 ml
Out of stock
Price — for partners →
Le Labo
LE LABO SHAVING CREAM 120 ML
Out of stock
Price — for partners →
Burberry
Burberry, Mr. Burberry Indigo, Shaving Cream, 75 ml
Out of stock
Price — for partners →
Gillette
Gillette Fusion5 - Spare head 12.0ks
Out of stock
Price — for partners →
LA TOJA
LA TOJA ESPUMA AFEITAR SENSIBLE 300 ML
Out of stock
Price — for partners →
WILLIAMS
WILLIAMS ESPUMA AFEITAR HIDRATANTE 200 ML
Out of stock
Price — for partners →
WILLIAMS
WILLIAMS ESPUMA AFEITAR PIEL SENSIBLE 200 ML
Out of stock
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Wilkinson Sword
Wilkinson Sword Women's Four (6 Pieces)
Out of stock
Price — for partners →
Philips
Philips OneBlade 360 QP420/50 Replacement Blades for OneBlade 360 2 Pc
Out of stock
Price — for partners →
Gillette
Gillette Fusion5 Mens Razor Blades, Pack of 12 Refill Blades
Out of stock
Price — for partners →