The Toners & essences category covers 1114 products in the facial care segment — from light-texture toners to concentrated essences that prep skin for the next cream or serum step. The range spans Korean brands built around active ingredients as well as European pharmacy and prestige lines, so the assortment suits drugstores, specialist beauty retailers, spa salons and pharmacies alike. The catalogue works both for wholesale buyers taking the full range and for dropshipping partners who want a narrow, high-turnover selection.
Product segments in the category
The range splits by function and texture.
- Alcohol-free soothing and hydrating toners — everyday step for sensitive and dry skin after cleansing
- Exfoliating essences and toners with AHA/BHA — for blemish-prone and oily skin, a niche dominated by Korean formulas
- Facial mists and rose water — light format for refreshing skin and setting makeup
- Concentrated essences — a step between toner and serum, often built around centella asiatica, niacinamide or hyaluronic acid
- Classic clarifying lotions — prestige-brand solutions for balancing skin pH before further care
Brand overview
Two clear price and positioning segments run through the category.
Mass-market and mid-range brands
COSRX (34 items) leads the category by SKU count — a Korean brand with a strong footprint in chemical exfoliation and an accessible price point. Ziaja (22) is a Polish drugstore brand with a broad core range. Missha, SKIN1004 and TONYMOLY are Korean mass-market brands built around active ingredients and a younger audience. Purity Vision (28) supplies natural and organic cosmetics for niche buyers.
Premium and prestige brands
Clarins (32 items) is the second-largest brand in the category — a French premium name with a wide toner lineup. Mario Badescu (29) sits in the upper mid-range with a cult-status rose water spray. Clinique (23) is dermatologist-tested, built on its iconic Clarifying Lotion line. Payot and Kiehl's (15 items each) represent French pharmacy and apothecary heritage, while Elemis (15) is a British spa cosmetics brand.
Building assortment as a B2B buyer
Given the brand split, it makes sense to combine two or three high-turnover mass brands (COSRX, Ziaja, Missha) with one or two premium lines (Clarins, Clinique) to cover a wider price range in a single order. The combined weight of Korean brands (COSRX, Missha, SKIN1004, TONYMOLY) points to steady demand for K-beauty formulas, worth a dedicated shelf or subcategory. For dropshipping, starting with the brands carrying the largest SKU count (COSRX, Clarins, Mario Badescu) lowers the risk of slow-moving stock.
B2B terms
Toners and essences are available wholesale, shipped from an EU warehouse to Latvia, Lithuania, Estonia and the rest of Europe. We support both classic wholesale and dropshipping without holding your own stock. Prices and stock levels appear after registering on the myfusion.eu platform, built for B2B buyers — retail chains, drugstores and salon networks.
Bio Balance
Bio Balance, Super Toner Glow Skin C, Brightening & Anti-Wrinkle, Tonic Lotion, For Face, 250 ml
Out of stock
Price — for partners →
VV Better
VV Better, AHA Boosting Toner, Hydrating, Exfoliating & Brightening, Tonic Lotion, Face, 200 ml
Out of stock
Price — for partners →
Medicube
Medicube Azelaic Acid Niacinamide Clear Toner - Pleťové tonikum 250ml
Out of stock
Price — for partners →
Elemis
Elemis Superfood Kefir-Tea Mist 100ml
Out of stock
Price — for partners →
BABARIA
BABARIA FACIAL TONICO CALMANTE ALOE 200 ML
Out of stock
Price — for partners →
Payot
Payot, Nue, Boosts Radiance, Tonic Lotion, For Face, 200 ml
Out of stock
Price — for partners →