Styling

275 products

The Styling category covers professional and semi-professional hair styling products — from fixation and texture products to hair accessories. The assortment includes over 2100 SKUs from nearly 30 brands, most of them purely professional haircare lines, which sets this category apart from mass-market hair care. It suits distributors supplying hairdressing salons, barbershops and professional beauty stores.

Product types in the assortment

Stylists typically choose products by hold strength and the finish they give to hair.

  • Gels and mousses — classic fixation products for shape and volume.
  • Waxes, pastes and clays — matte or shiny texture, popular in men's and barbershop styling.
  • Hairsprays and finishing sprays — final hold at varying strength levels.
  • Texturising and dry sprays — added volume and texture without weighing hair down.
  • Heat-protection and styling oils — hair protection when using heat tools.
  • Hair accessories — ties and clips, including specialised low-tension models designed for hair structure.

Brand overview

Brands in this category split by specialisation and target audience rather than by price tier as in mass-market categories.

Full professional lines — Wella Professionals (178 listings, a clear category leader), Schwarzkopf Professional (93), L´Oréal Professionnel (38), Goldwell (45), Sebastian Professional (75) and Revlon Professional (47) offer a broad range of hairdressing products for all hair types and serve as core brands for salon purchasing.

Niche and barbershop brands — Paul Mitchell (79), Kevin Murphy (51), Milk_Shake (50), American Crew (46) and Reuzel (48) focus on a specific niche — natural care, men's grooming or vintage styling aesthetics — appealing to specialised salons and barbershops.

Accessories — InvisiBobble (63 listings) rounds out the range with hair-fixation accessories, often sold as an add-on item at checkout.

Building an assortment as a B2B buyer

  1. Balance full professional lines with niche brands — Wella Professionals and Schwarzkopf Professional drive turnover, while Kevin Murphy and Milk_Shake attract specific salon segments.
  2. Add a dedicated men's grooming block with American Crew and Reuzel, since the barbershop segment is growing separately from traditional hairdressing.
  3. Add low-cost accessories (InvisiBobble) for impulse purchases or bundle offers.
  4. Structure the offer by fixation type — gels, waxes, sprays, hairsprays — so a salon can source a complete styling line from one supplier.

B2B terms

Styling category products are available wholesale and via dropshipping, shipped from a warehouse in the European Union. The offer suits both Baltic distributors and a broader European customer base, including salon chains placing regular bulk orders. Prices and available quantities become visible after registering on the platform; wholesale terms include flexible order volumes and the option to trade without holding stock through the dropshipping model.