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Eye makeup

270 products

NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Exhibit A NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Exhibit A In stock Price — for partners → NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Itsy Bitsy NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Itsy Bitsy In stock Price — for partners → NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Orgasm Fantasy NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Orgasm Fantasy In stock Price — for partners → NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Qué Calor NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Qué Calor In stock Price — for partners → IDC INSTITUTE Idc Institute Glitter Eye Pads Pink In stock Price — for partners → Clinique High Impact Gel Tech Eyeliner 0,35 g Black Honey Clinique Clinique High Impact Gel Tech Eyeliner 0,35 g Black Honey In stock Price — for partners → Kiko Milano Water Eyeshadow - Oční stíny 3 g 07 Grapefruit Pink Kiko Milano Kiko Milano Water Eyeshadow - Oční stíny 3 g 07 Grapefruit Pink In stock Price — for partners → Gosh Gosh The Ultimate Eyeliner With A Twist 01 Back In Black 0,4g In stock Price — for partners → Gosh Gosh Catchy Eyes Máscara De Pestañas 002 Brown 8ml In stock Price — for partners → Collistar Collistar Twist Design Lápiz De Ojos 05-Verde Smeralda Shimmer 1 U In stock Price — for partners → Makeup Revolution Wrap Lash Tubing Mascara - Řasenka 8,5 ml Black Makeup Revolution Makeup Revolution Wrap Lash Tubing Mascara - Řasenka 8,5 ml Black In stock Price — for partners → Makeup Revolution Blush Icon Palette - Paletka tvářenek 10,5 g My Cherry Truth Makeup Revolution Makeup Revolution Blush Icon Palette - Paletka tvářenek 10,5 g My Cherry Truth In stock Price — for partners → Rude Cosmetics, Manga Anime Book 2, Eyeshadow Palette, 35 Shades Rude Cosmetics Rude Cosmetics, Manga Anime Book 2, Eyeshadow Palette, 35 Shades In stock Price — for partners → Rude Cosmetics, Adventures of Rudeko, Eyeshadow Palette, 15 Shades Rude Cosmetics Rude Cosmetics, Adventures of Rudeko, Eyeshadow Palette, 15 Shades In stock Price — for partners → Rude Cosmetics, Attitude Academia, Eyeshadow Palette, 15 Shades Rude Cosmetics Rude Cosmetics, Attitude Academia, Eyeshadow Palette, 15 Shades In stock Price — for partners → Rude Cosmetics, First Love Diary, Eyeshadow Palette, 15 Shades Rude Cosmetics Rude Cosmetics, First Love Diary, Eyeshadow Palette, 15 Shades In stock Price — for partners → Rude Cosmetics, Cat Girl Chronicles, Eyeshadow Palette, 15 Shades Rude Cosmetics Rude Cosmetics, Cat Girl Chronicles, Eyeshadow Palette, 15 Shades In stock Price — for partners → Rude Cosmetics, A Day in Attitude Academia, Eyeshadow Palette, 15 Shades Rude Cosmetics Rude Cosmetics, A Day in Attitude Academia, Eyeshadow Palette, 15 Shades In stock Price — for partners → Rude Cosmetics, First Love Diary Secrets, Eyeshadow Palette, 15 Shades Rude Cosmetics Rude Cosmetics, First Love Diary Secrets, Eyeshadow Palette, 15 Shades In stock Price — for partners → Rude Cosmetics, Dream Chronicles, Eyeshadow Palette, 15 Shades Rude Cosmetics Rude Cosmetics, Dream Chronicles, Eyeshadow Palette, 15 Shades In stock Price — for partners → Rude Cosmetics, Treasure Hunt, Eyeshadow Palette, 9 Shades Rude Cosmetics Rude Cosmetics, Treasure Hunt, Eyeshadow Palette, 9 Shades In stock Price — for partners → Rude Cosmetics, Rudeko's Adventure Stories, Eyeshadow Palette, 15 Shades Rude Cosmetics Rude Cosmetics, Rudeko's Adventure Stories, Eyeshadow Palette, 15 Shades In stock Price — for partners → Rude Cosmetics, Chibi Manga Faux Mink - Whisker Whisper, False Eyelashes Rude Cosmetics Rude Cosmetics, Chibi Manga Faux Mink - Whisker Whisper, False Eyelashes In stock Price — for partners → Rude Cosmetics, Chibi Manga Faux Mink - Twinkle Eyes, False Eyelashes Rude Cosmetics Rude Cosmetics, Chibi Manga Faux Mink - Twinkle Eyes, False Eyelashes In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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