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Primers & setting

27 products

Essence, Jelly Grip, Hydrating & Smoothing, Liquid Primer, 29 ml Essence Essence, Jelly Grip, Hydrating & Smoothing, Liquid Primer, 29 ml In stock Price — for partners → Bareminerals Bareminerals Prime Time Hydrate y Glow Primer 30ml In stock Price — for partners → Gosh Gosh Grip Primer Base 30ml In stock Price — for partners → Maybelline Grippy Setting Mist - Fixační mlha 100ml Maybelline Maybelline Grippy Setting Mist - Fixační mlha 100ml In stock Price — for partners → Profusion, Colour Spell, Matte Finish, Cream Primer, 45 g Profusion Cosmetics Profusion, Colour Spell, Matte Finish, Cream Primer, 45 g In stock Price — for partners → Profusion, Hydrating Gripping, Water-Gel Primer, 28 ml Profusion Cosmetics Profusion, Hydrating Gripping, Water-Gel Primer, 28 ml In stock Price — for partners → Profusion Cosmetics, Colour Spell, Illuminating, Makeup Fixer Spray, 80 ml Profusion Cosmetics Profusion Cosmetics, Colour Spell, Illuminating, Makeup Fixer Spray, 80 ml In stock Price — for partners → Profusion Cosmetics Profusion, Colour Spell, Matte, Makeup Fixer Spray, 80 ml In stock Price — for partners → Babor Mattifying Fixing Powder - Matující fixační pudr 20.0g Babor Babor Mattifying Fixing Powder - Matující fixační pudr 20.0g In stock Price — for partners → Clarins, Fix' Make Up, Hydrating, Refreshing, Setting Spray, 50 ml Clarins Clarins, Fix' Make Up, Hydrating, Refreshing, Setting Spray, 50 ml In stock Price — for partners → Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixační pudr 28 g Fenty Beauty Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixační pudr 28 g In stock Price — for partners → Fenty Beauty Pro Fil´r Instant Retouch Primer - Podkladová báze 32ml Fenty Beauty Fenty Beauty Pro Fil´r Instant Retouch Primer - Podkladová báze 32ml In stock Price — for partners → Milani, Conceal + Perfect, Blurring effect, Cream Primer, 21 g Milani Milani, Conceal + Perfect, Blurring effect, Cream Primer, 21 g In stock Price — for partners → Milani, Make It Last, Mattifying Fixing, Compact Powder & Setting Powder 2-In-1, Translucent, 8 g Milani Milani, Make It Last, Mattifying Fixing, Compact Powder & Setting Powder 2-In-1, Translucent, 8 g In stock Price — for partners → Clarins Clarins Beauty Flash Balm - Clear Clarins Clarins Clarins Beauty Flash Balm - Clear In stock Price — for partners → Crystal Bright Primer SPF 30 REXALINE Crystal Bright Primer SPF 30 In stock Price — for partners → The Corrector Anti-Redness Primer Catrice The Corrector Anti-Redness Primer In stock Price — for partners → Urban Decay ESPP ORIGINAL RENO Eyeshadow Primer Potion Urban Decay Urban Decay ESPP ORIGINAL RENO Eyeshadow Primer Potion Out of stock Price — for partners → Dermacol Rose Energy Makeup Primer 20 ml Dermacol Dermacol Rose Energy Makeup Primer 20 ml Out of stock Price — for partners → Profusion Cosmetics, Mattifying, Setting Spray, 100 ml Profusion Cosmetics Profusion Cosmetics, Mattifying, Setting Spray, 100 ml Out of stock Price — for partners → Profusion, Hydrating, Setting Spray, 100 ml Profusion Cosmetics Profusion, Hydrating, Setting Spray, 100 ml Out of stock Price — for partners → Artdeco Artdeco Mattifying Prebase 1 U Out of stock Price — for partners → Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixační pudr 28 g Fenty Beauty Fenty Beauty Pro Filt´r Instant Retouch Setting Powder - Fixační pudr 28 g Out of stock Price — for partners → Milani, Make It Dewy, Illuminating, Setting Spray, 60 ml Milani Milani, Make It Dewy, Illuminating, Setting Spray, 60 ml Out of stock Price — for partners →

Primers and setting products form a decorative cosmetics category built around makeup longevity and an even finish that lasts through the day. The range covers face primers that smooth skin texture and extend the wear time of makeup, together with setting products — sprays and powders that keep makeup in place in humid, hot, or physically active conditions. The category spans both mass-market and premium brands, giving retail platforms room to build assortments for different buyer groups, from everyday users to professional makeup artists for whom staying power is a key selection criterion.

Types of primers and setting products

The primer segment splits by skin type and desired finish. Mattifying primers reduce shine and suit oily or combination skin, hydrating primers target dry skin and give a dewy look, while pore-minimizing and texture-blurring formulas are chosen for mature or uneven skin. A separate color-correcting subgroup includes green tones that neutralize redness, lavender that counters yellow undertones, and peach that offsets bluish under-eye areas. The setting side of the category includes setting sprays with matte or dewy finishes, plus loose and pressed setting powders suited to T-zone control or full-face fixation.

Brand overview

Mass-market brands dominate the category by breadth of range — Makeup Revolution holds the largest offer, followed by Catrice, Nyx, Essence, Dermacol, Rimmel, and Wet n Wild. These brands sit in an accessible price bracket and are favored by retailers that need wide assortment coverage and fast turnover. The premium tier is represented by Make Up For Ever, MAC, Clarins, Laura Mercier, and Smashbox — brands with a professional or higher-quality positioning that appeal to buyers seeking specialized formulas and longer-lasting results. Combining both tiers within one category widens the reach across customer segments.

Building an assortment as a B2B buyer

When sourcing wholesale, it pays to balance mass-market and premium brands so the offer covers both price-sensitive and quality-focused customers. Stocking multiple primer types by skin concern matters — having mattifying, hydrating, and pore-minimizing options available at once raises conversion potential. On the setting side, carrying both sprays and powders is worthwhile since they are often bought together with a primer as a set. Assortment concentration around Makeup Revolution, Catrice, and Nyx provides the base for stable turnover, while premium brands add a higher-margin complement.

B2B terms

The primers and setting category on myfusion.eu is available for wholesale purchasing and for dropshipping from a warehouse located in the European Union. Delivery covers the Baltic states and the rest of Europe, letting partners operate at both regional and international scale. Viewing wholesale prices and the full product catalog requires registration on the platform — once activated, partners can place wholesale orders or connect dropshipping without maintaining their own warehouse.

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