Men's sets bring together grooming and fragrance products in gift packaging — from shower gel and shampoo duos to shaving kits and facial skincare collections. The category holds 305 products from more than a dozen brands, giving retailers scope to build a range spanning mass market and premium positioning. The assortment suits gift shops, drugstores, pharmacies and online stores that run seasonal gift promotions and set displays.
Set types in the category
The category spans several product segments, letting a buyer build a matrix across different customer budgets.
- Shower and body care sets — shower gel, shampoo and body lotion bundled together
- Shaving sets — razors, shaving foam or gel, aftershave lotion
- Facial and skincare sets — cleansers, creams and serums formulated for men's skin
- Fragrance and deodorant gift boxes — paired with body care products
- Beard care sets — oils, balms and combs for beard grooming
Brand overview: mass market and premium
The assortment core is Baylis & Harding (37 products) — a British gift-set specialist with a wide line and high SKU count that gives real depth to the shelf. It is backed by recognisable mass-market names — Old Spice (21), Nivea (21), Gillette (10) and Dove (7) — with strong brand recognition and steady impulse-buy demand. Accentra (18) and Dermacol (11) offer accessible pricing with solid volume during the gift season. The mid and natural-care segment is covered by Bulldog (9) and Steves No Bull***T (8), British brands with a distinct men's-grooming identity. Proraso (12) is a traditional Italian shaving brand aimed at a niche, enthusiast audience. The premium shelf is held by Clarins (13) and Rituals (8) — higher-priced sets with strong brand equity, well suited to the gift segment where margins run higher.
Building the assortment as a B2B buyer
A profitable sets shelf blends several price tiers at once.
- Baseline volume comes from the broad Baylis & Harding range, which covers several set types under one brand
- Recognisable mass brands (Old Spice, Nivea, Gillette, Dove) deliver steady turnover and draw attention at shelf level
- Niche and functional brands (Proraso, Bulldog, Steves No Bull***T) add a more specific offer for shaving and beard care
- Premium sets (Clarins, Rituals) build a higher-margin segment for gift seasons such as Christmas or Valentine's Day
A balanced assortment across several price segments reduces seasonality risk and lets a retailer cover different customer budgets.
B2B terms
Men's sets are available wholesale and via dropshipping, with stock held in an EU warehouse. Delivery covers the Baltic states and the rest of Europe. Wholesale prices and the full brand-by-brand catalogue open up after registering on the platform.
Accentra
Accentra Men Bath and Body Toolkit Gift Set - Dárková sada se skládacím metrem
In stock
Price — for partners →
Nuxe
Nuxe Men Essentials Set - Dárková sada
In stock
Price — for partners →
Gillette
Series Shave Gel Duopack - gift set for sensitive skin
In stock
Price — for partners →
Adidas
Est Adidas Fruity Edt 75 Body 75ml Gel 250 Desodorante 150ml
Out of stock
Price — for partners →
Biotherm
Set Biotherm: Aquapower, Hydrating, Gel, For Face, 75 ml + Homme, Eliminates Impurities, Cleansing Gel, For Face, 40 ml + Homme, Shaving Foam, 50 ml
Out of stock
Price — for partners →