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Shaving products

34 products

PRORASO Green Shaving Foam Shaving Foam 300 ml Proraso PRORASO Green Shaving Foam Shaving Foam 300 ml In stock Price — for partners → PRORASO Green Shaving Soap In A Tube Shaving Foam 150 ml Proraso PRORASO Green Shaving Soap In A Tube Shaving Foam 150 ml In stock Price — for partners → PRORASO Red Shaving Soap In A Tube Shaving Foam 150 ml Proraso PRORASO Red Shaving Soap In A Tube Shaving Foam 150 ml In stock Price — for partners → Steves No Bull***T Natural Styptic Pencil - Kamenec po holení 10.0g Steves No Bull***T Steves No Bull***T Natural Styptic Pencil - Kamenec po holení 10.0g In stock Price — for partners → Skūšanās putas Gillette Shaving Foam Sensitive 200ml Gillette Skūšanās putas Gillette Shaving Foam Sensitive 200ml In stock Price — for partners → Gillette Espuma Af Gillette Series 200 50ml In stock Price — for partners → Noxzema Espuma De Afeitar Piel Sensible 50ml NOXZEMA Noxzema Espuma De Afeitar Piel Sensible 50ml In stock Price — for partners → Gillette Turbo Mach 3 - Replacement Head - 12 Pieces Gillette Gillette Turbo Mach 3 - Replacement Head - 12 Pieces In stock Price — for partners → Gillette Classic Sensitive Shave Foam, for Sensitive Skin, 200ml Gillette Gillette Classic Sensitive Shave Foam, for Sensitive Skin, 200ml In stock Price — for partners → Wilkinson Sword Sensitive Shave Foam 200Ml in Black Wilkinson Sword Wilkinson Sword Sensitive Shave Foam 200Ml in Black In stock Price — for partners → Proraso Refreshing and Toning Pre-Shave Cream 300 Ml Proraso Proraso Refreshing and Toning Pre-Shave Cream 300 Ml In stock Price — for partners → Wilkinson Sword Quattro for Women Sensitive Blades - 3 Pack in Black Wilkinson Sword Wilkinson Sword Quattro for Women Sensitive Blades - 3 Pack in Black In stock Price — for partners → Wilkinson Sword Quattro Titanium Sensitive ( 8 pcs ) - Spare head Wilkinson Sword Wilkinson Sword Quattro Titanium Sensitive ( 8 pcs ) - Spare head In stock Price — for partners → Wilkinson Sword Protector 3 Blades - 8 Pack in Black Wilkinson Sword Wilkinson Sword Protector 3 Blades - 8 Pack in Black In stock Price — for partners → Wilkinson Sword Double Edge Classic - Metal Razor for Men Wilkinson Sword Wilkinson Sword Double Edge Classic - Metal Razor for Men In stock Price — for partners → Gillette Series Revitalizing Shaving Gel Nourishing Effect for Men 200 Ml Gillette Gillette Series Revitalizing Shaving Gel Nourishing Effect for Men 200 Ml In stock Price — for partners → Gillette Fusion5 ProGlide Power Razor Blades, 8 Refills Gillette Gillette Fusion5 ProGlide Power Razor Blades, 8 Refills In stock Price — for partners → Gillette Fusion 5 Stick with Blades Gillette Gillette Fusion 5 Stick with Blades In stock Price — for partners → Gillette Fusion 5 Ultra Moisturising Shaving Gel 200 Ml Gillette Gillette Fusion 5 Ultra Moisturising Shaving Gel 200 Ml In stock Price — for partners → Fusion ProGlide - Spare heads Gillette Fusion ProGlide - Spare heads In stock Price — for partners → Intuition Sensitive Care ( 6 pcs ) Wilkinson Sword Intuition Sensitive Care ( 6 pcs ) In stock Price — for partners → American Crew Shaving Skincare Precision Shave Gel Shaving Gel 150 ml American Crew American Crew Shaving Skincare Precision Shave Gel Shaving Gel 150 ml Out of stock Price — for partners → Acqua di Parma Collezione Barbiere Shaving Gel 145 g Acqua di Parma Acqua di Parma Collezione Barbiere Shaving Gel 145 g Out of stock Price — for partners → Biobaza, Black Energy, Charcoal, Sebum-Regulating, Shaving Soap, 100 g Biobaza Biobaza, Black Energy, Charcoal, Sebum-Regulating, Shaving Soap, 100 g Out of stock Price — for partners →

The Shaving Products category on the myfusion.eu wholesale platform brings together everyday shaving essentials and specialised men's grooming care. The range spans over 380 SKUs, from widely recognised mass-market brands to niche barbershop lines. The category suits cosmetics retailers, drugstores, hotel and spa suppliers, and dropshipping partners serving the men's grooming segment across the Baltic states and wider Europe.

Assortment Structure

The category covers several product groups that together form a complete shaving routine:

  • Razors and blades — disposable razors, cartridge systems, and replacement blade packs
  • Shaving foam, gel and cream — everyday formulas and options for sensitive skin
  • Traditional shaving soap and cream for use with a brush — the barbershop and traditional wet-shaving segment
  • Pre-shave oils and lotions — for skin preparation
  • Aftershave balms, lotions and splashes — for post-shave skin care

This structure lets a retailer cover both the fast everyday segment and a premium shaving ritual within one assortment block.

Brand Overview: Mass Market and Premium

The category's brand portfolio splits clearly into two tiers. The mass-market core is formed by Gillette and Wilkinson Sword (also listed separately as WILKINSON) — the widest-represented brands with the highest SKU counts, covering the everyday razor and blade volume. Nivea follows with a broad aftershave care line in the mass segment.

The premium and niche tier includes Depot and American Crew — internationally recognised men's grooming brands positioned for barbershops, Proraso and LEA — Italian and Spanish makers of traditional shaving soap and cream, and Tabac, known for classic aftershave splashes. Pitralon and LA TOJA represent the classic European aftershave segment with a long market history. Durex is also present as a complementary personal-care brand.

Building a Wholesale Assortment

When buying wholesale, it is worth combining several segments at once. The Gillette and Wilkinson Sword razor and blade block delivers high turnover and steady demand — the core of the category for any retailer. Adding the Nivea line covers everyday aftershave care. For barbershops, hairdressing salons and a premium customer base, it is worth including Depot, American Crew, Proraso and LEA lines, which build a higher-margin offer and differentiate from mass-market retailers. LA TOJA and Tabac suit classic grooming and gift assortments.

B2B Terms

myfusion.eu offers shaving products wholesale, shipped from an EU warehouse to Latvia, Lithuania, Estonia and other European countries. Both a classic wholesale model and dropshipping are available, without the need to hold your own stock. Prices and live stock levels become visible after registering on the platform — register to access the full assortment and B2B terms.

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