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Eye makeup

270 products

Benefit Cosmetics Benefit Badgal Bounce Mini Mascara 4g In stock Price — for partners → Makeup Revolution Wrap Lash Tubing Mascara - Řasenka 8,5 ml Brown Makeup Revolution Makeup Revolution Wrap Lash Tubing Mascara - Řasenka 8,5 ml Brown In stock Price — for partners → Lancome, Monsieur Big, Waterproof, Volumizing, Mascara, 01, Black, 10 ml Lancome Lancome, Monsieur Big, Waterproof, Volumizing, Mascara, 01, Black, 10 ml In stock Price — for partners → Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g 700 Over Noir Yves Saint Laurent Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g 700 Over Noir In stock Price — for partners → Clinique High Impact Mascara 8 ml Clinique Clinique High Impact Mascara 8 ml In stock Price — for partners → Kiss My Face Falscara Mega Multipack 01 - Trsové řasy Kiss My Face Kiss My Face Falscara Mega Multipack 01 - Trsové řasy In stock Price — for partners → Kiss My Face Falscara Mega Multipack 03 - Trsové řasy Kiss My Face Kiss My Face Falscara Mega Multipack 03 - Trsové řasy In stock Price — for partners → Kiss My Face Falscara Mega Multipack 05 - Trsové řasy Kiss My Face Kiss My Face Falscara Mega Multipack 05 - Trsové řasy In stock Price — for partners → Kiss My Face imPRESS Individual Lash Kit 01 - Trsové řasy Kiss My Face Kiss My Face imPRESS Individual Lash Kit 01 - Trsové řasy In stock Price — for partners → Kiss My Face imPRESS Long Lasting Multi 01 - Trsové řasy Kiss My Face Kiss My Face imPRESS Long Lasting Multi 01 - Trsové řasy In stock Price — for partners → Kiss My Face imPRESS No Glue Strip Lash 01 - Umělé řasy Kiss My Face Kiss My Face imPRESS No Glue Strip Lash 01 - Umělé řasy In stock Price — for partners → Kiss My Face imPRESS Pre-glued Cluster Multi 01 - Trsové řasy Kiss My Face Kiss My Face imPRESS Pre-glued Cluster Multi 01 - Trsové řasy In stock Price — for partners → Kiss My Face imPRESS Pre-glued Cluster Multi 02 - Trsové řasy Kiss My Face Kiss My Face imPRESS Pre-glued Cluster Multi 02 - Trsové řasy In stock Price — for partners → Kiss My Face imPRESS Press on Falsies Kit 01 - Trsové řasy Kiss My Face Kiss My Face imPRESS Press on Falsies Kit 01 - Trsové řasy In stock Price — for partners → Kiss My Face So Natural 02 - Umělé řasy Kiss My Face Kiss My Face So Natural 02 - Umělé řasy In stock Price — for partners → Kiss My Face The New Natural Trio Multi - Trsové řasy Kiss My Face Kiss My Face The New Natural Trio Multi - Trsové řasy In stock Price — for partners → Kiss My Face The New Natural Trio Multi - Umělé trsové řasy Kiss My Face Kiss My Face The New Natural Trio Multi - Umělé trsové řasy In stock Price — for partners → Kiko Milano Bright Quartet Eyeshadow Palette - Paletka očních stínů 3,5 g 02 Rosy Mauve Variations Kiko Milano Kiko Milano Bright Quartet Eyeshadow Palette - Paletka očních stínů 3,5 g 02 Rosy Mauve Variations In stock Price — for partners → Kiko Milano Velvet Touch Creamy Stick Blush - Tvářenka 10 g 05 Camelia Red Kiko Milano Kiko Milano Velvet Touch Creamy Stick Blush - Tvářenka 10 g 05 Camelia Red In stock Price — for partners → NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Loose Control NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Loose Control In stock Price — for partners → NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Orgasm NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Orgasm In stock Price — for partners → NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Orgasm Crush NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Orgasm Crush In stock Price — for partners → NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Girl Happy NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g Girl Happy In stock Price — for partners → NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g All Access NARS NARS Insatiable Liquid Blush - Tekutá tvářenka 8,5 g All Access In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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