The hair coloring category brings together more than 5100 professional products — permanent and semi-permanent colors, lighteners, developers, toners and coloring-related aftercare from leading international brands. The range is built for hair salons, professional beauty retailers and distributors sourcing wholesale or running a dropshipping model across the Baltics and Europe.
Product segments within hair coloring
The coloring lineup splits into several functional groups, and a well-rounded assortment usually covers all of them, since a single salon visit often relies on more than one product type at once.
- Permanent cream colors — full grey coverage and stable, lasting tone change.
- Semi-permanent and toning colors — ammonia-free or low-ammonia, gradually fading formulas.
- Bleaching powders and creams — for lifting the base tone before toning or coloring.
- Developers and activators in various volumes — a mandatory companion product for both colors and lighteners.
- Toners and pigment correctors — for neutralizing yellow or copper undertones.
- Post-color aftercare — for protecting hair structure during and after chemical treatment.
Brands: from mass-market to premium
The category's brand portfolio shows a clear segmentation. The strongest presence belongs to Wella Professionals and L´Oréal Professionnel — international professional leaders with a broad shade palette and strong recognition among stylists, so they form the backbone of nearly any salon's assortment.
The accessible professional tier is represented by Indola, Subrina Professional and Fanola — brands with a strong price-to-quality ratio that let a retailer cover mass client flow. Schwarzkopf Professional, Revlon Professional and Goldwell form a solid professional mid-tier with steady demand.
The premium and niche tier is occupied by Redken, Davines, Kevin Murphy and Milk_Shake — brands with a distinct positioning (natural ingredients, design-driven packaging, salon exclusivity) that attract clients with higher expectations and add extra value to an assortment.
How a B2B buyer should structure the assortment
When building a wholesale purchase, it pays to keep a balance across three tiers — accessible, mid, and premium — to cover different types of salons. A permanent color always needs to be paired with a matching developer in several volume options, since the product is unusable without it. The toning and semi-permanent segment is growing faster than classic permanent coloring, so a dropshipping offer should carry both directions in parallel. Keeping correctors and toners in the assortment lifts average order value, as they are typically bought alongside the main coloring product.
B2B terms of cooperation
myfusion.eu supplies hair coloring products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock become visible after registering on the platform, which opens access to current B2B pricing and real-time stock levels.
Maria Nila
Maria Nila Colour Refresh Masque Vivid Violet
Out of stock
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L´Oréal Professionnel
L'Oreal Expert Professionnel Permanent Dye Majirel L'Oreal Expert Professionnel
Out of stock
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Fanola
Fanola Color Peroxide 1000ml
Out of stock
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Fanola
Fanola Color Mask 200ml
Out of stock
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Depot
Depot No. 506 Invisible Color Semi-permanente-farbe Für Haar Und Bart Natural Graphite 60 Ml
Out of stock
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