Hair coloring

245 products

MYA IL RITOCO MASCARA CAOBA Nº 217 AROMYA MYA IL RITOCO MASCARA CAOBA Nº 217 Out of stock Price — for partners → MYA IL RITOCO MASCARA RUBIO CLARO Nº 215 AROMYA MYA IL RITOCO MASCARA RUBIO CLARO Nº 215 Out of stock Price — for partners → Revlon Professional Revlon Revlonissimo Colorsmetique Intense Blonde 1217MN Bronze Grey 60ml Out of stock Price — for partners → NATURTINT Naturtint 5N Ammonia Free Hair Colour 150ml Out of stock Price — for partners → Subrina Professional, Essential Colour, Permanent Hair Dye, 11/6 Blonde Special Intensive Violet, 100 ml Subrina Professional Subrina Professional, Essential Colour, Permanent Hair Dye, 11/6 Blonde Special Intensive Violet, 100 ml Out of stock Price — for partners → L'Oreal Professionnel, Dia Light, Ammonia-Free, Semi-Permanent Hair Dye, 7.43 Golden Coppery Blonde, 50 ml L´Oréal Professionnel L'Oreal Professionnel, Dia Light, Ammonia-Free, Semi-Permanent Hair Dye, 7.43 Golden Coppery Blonde, 50 ml Out of stock Price — for partners → Wella Professionals, Color Touch Special Mix, Ammonia-Free, Semi-Permanent Hair Dye, 0/68 Violet Blue, 60 ml Wella Professionals Wella Professionals, Color Touch Special Mix, Ammonia-Free, Semi-Permanent Hair Dye, 0/68 Violet Blue, 60 ml Out of stock Price — for partners → Wella Professionals, Color Touch, Ammonia-Free, Semi-Permanent Hair Dye, 7/7 Medium Chestnut Blond, 60 ml Wella Professionals Wella Professionals, Color Touch, Ammonia-Free, Semi-Permanent Hair Dye, 7/7 Medium Chestnut Blond, 60 ml Out of stock Price — for partners → Wella Professionals, Color Touch, Ammonia-Free, Semi-Permanent Hair Dye, 7/71 Medium Blonde Ash Chestnut, 60 ml Wella Professionals Wella Professionals, Color Touch, Ammonia-Free, Semi-Permanent Hair Dye, 7/71 Medium Blonde Ash Chestnut, 60 ml Out of stock Price — for partners → Wella Professionals, Color Touch Special Mix, Ammonia-Free, Semi-Permanent Hair Dye, 0/56 Mahogany, 60 ml Wella Professionals Wella Professionals, Color Touch Special Mix, Ammonia-Free, Semi-Permanent Hair Dye, 0/56 Mahogany, 60 ml Out of stock Price — for partners → Wella Professionals, Color Touch, Ammonia-Free, Semi-Permanent Hair Dye, 6/71 Dark Blonde Ash Chestnut, 60 ml Wella Professionals Wella Professionals, Color Touch, Ammonia-Free, Semi-Permanent Hair Dye, 6/71 Dark Blonde Ash Chestnut, 60 ml Out of stock Price — for partners → Keune, Tinta, Developer, Hair Oxidant Cream, 12%, 40 vol, 1000 ml Keune Keune, Tinta, Developer, Hair Oxidant Cream, 12%, 40 vol, 1000 ml Out of stock Price — for partners → Keune, Tinta Color, Permanent Hair Dye, 0/10 Blue Cancel Orange/Yellow, 60 ml Keune Keune, Tinta Color, Permanent Hair Dye, 0/10 Blue Cancel Orange/Yellow, 60 ml Out of stock Price — for partners → Schwarzkopf Igora Peroxides & Developers 1L Schwarzkopf Professional Schwarzkopf Igora Peroxides & Developers 1L Out of stock Price — for partners → Coloring Mask WellaColor FreshCaramel Glaz Mask 150ml Wella Professionals Coloring Mask WellaColor FreshCaramel Glaz Mask 150ml Out of stock Price — for partners → American Crew Classic Precision Blend Developer 4,5% / 15 Vol. Entwickler-Emulsion Für Alle Haartypen 500 Ml American Crew American Crew Classic Precision Blend Developer 4,5% / 15 Vol. Entwickler-Emulsion Für Alle Haartypen 500 Ml Out of stock Price — for partners → Wella Professionals Shinefinity Semi Permanent Hair Colour 60ml Wella Professionals Wella Professionals Shinefinity Semi Permanent Hair Colour 60ml Out of stock Price — for partners → Just for Men Moustache & Beard M-25 in Clear Just For Men Just for Men Moustache & Beard M-25 in Clear Out of stock Price — for partners → COLOR FRESH Mask Natural #chocolate Touch Wella Professionals COLOR FRESH Mask Natural #chocolate Touch Out of stock Price — for partners → Just for Men Shampoo-in Hair Colour - Sandy Blond in Clear Just For Men Just for Men Shampoo-in Hair Colour - Sandy Blond in Clear Out of stock Price — for partners → Wella Koleston Perfect Me Professional Hair Dye 60ml 9/96 Graphite Purple Very Light Blonde Wella Professionals Wella Koleston Perfect Me Professional Hair Dye 60ml 9/96 Graphite Purple Very Light Blonde Out of stock Price — for partners → Wella Welloxon 6% 20 Vol 1000ml Wella Professionals Wella Welloxon 6% 20 Vol 1000ml Out of stock Price — for partners → Schwarzkopf BLONDME Bleach, Peroxides & Developers 1L Schwarzkopf Professional Schwarzkopf BLONDME Bleach, Peroxides & Developers 1L Out of stock Price — for partners → Wella Professionals Blonde Multi  Blonde 800 G Wella Professionals Wella Professionals Blonde Multi Blonde 800 G Out of stock Price — for partners →

The hair coloring category brings together more than 5100 professional products — permanent and semi-permanent colors, lighteners, developers, toners and coloring-related aftercare from leading international brands. The range is built for hair salons, professional beauty retailers and distributors sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product segments within hair coloring

The coloring lineup splits into several functional groups, and a well-rounded assortment usually covers all of them, since a single salon visit often relies on more than one product type at once.

  • Permanent cream colors — full grey coverage and stable, lasting tone change.
  • Semi-permanent and toning colors — ammonia-free or low-ammonia, gradually fading formulas.
  • Bleaching powders and creams — for lifting the base tone before toning or coloring.
  • Developers and activators in various volumes — a mandatory companion product for both colors and lighteners.
  • Toners and pigment correctors — for neutralizing yellow or copper undertones.
  • Post-color aftercare — for protecting hair structure during and after chemical treatment.

Brands: from mass-market to premium

The category's brand portfolio shows a clear segmentation. The strongest presence belongs to Wella Professionals and L´Oréal Professionnel — international professional leaders with a broad shade palette and strong recognition among stylists, so they form the backbone of nearly any salon's assortment.

The accessible professional tier is represented by Indola, Subrina Professional and Fanola — brands with a strong price-to-quality ratio that let a retailer cover mass client flow. Schwarzkopf Professional, Revlon Professional and Goldwell form a solid professional mid-tier with steady demand.

The premium and niche tier is occupied by Redken, Davines, Kevin Murphy and Milk_Shake — brands with a distinct positioning (natural ingredients, design-driven packaging, salon exclusivity) that attract clients with higher expectations and add extra value to an assortment.

How a B2B buyer should structure the assortment

When building a wholesale purchase, it pays to keep a balance across three tiers — accessible, mid, and premium — to cover different types of salons. A permanent color always needs to be paired with a matching developer in several volume options, since the product is unusable without it. The toning and semi-permanent segment is growing faster than classic permanent coloring, so a dropshipping offer should carry both directions in parallel. Keeping correctors and toners in the assortment lifts average order value, as they are typically bought alongside the main coloring product.

B2B terms of cooperation

myfusion.eu supplies hair coloring products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock become visible after registering on the platform, which opens access to current B2B pricing and real-time stock levels.