Hair coloring

245 products

Revlon, Nutri Color Filters, Hair Colouring Cream Mask, Color Enhancement, 097 Turquoise, 100 ml Revlon Professional Revlon, Nutri Color Filters, Hair Colouring Cream Mask, Color Enhancement, 097 Turquoise, 100 ml In stock Price — for partners → Revlon, Colorsilk, Permanent Hair Dye, 43 Medium Golden Brown, 130 ml Revlon Professional Revlon, Colorsilk, Permanent Hair Dye, 43 Medium Golden Brown, 130 ml In stock Price — for partners → Revlon, Color Stay, Permanent Hair Dye, 7 Dark Blonde, 165 ml Revlon Professional Revlon, Color Stay, Permanent Hair Dye, 7 Dark Blonde, 165 ml In stock Price — for partners → Revlon, Colorsilk, Permanent Hair Dye, 54 Light Golden Brown, 130 ml Revlon Professional Revlon, Colorsilk, Permanent Hair Dye, 54 Light Golden Brown, 130 ml In stock Price — for partners → Wella Professionals, Color Touch Plus, Ammonia-Free, Semi-Permanent Hair Dye, 44/06 Intense Medium Natural Violet Brown, 60 ml Wella Professionals Wella Professionals, Color Touch Plus, Ammonia-Free, Semi-Permanent Hair Dye, 44/06 Intense Medium Natural Violet Brown, 60 ml In stock Price — for partners → Revlon, Magnet Blondes, Lightening, Hair Oxidant Cream, 6%, 20 vol, 900 ml Revlon Professional Revlon, Magnet Blondes, Lightening, Hair Oxidant Cream, 6%, 20 vol, 900 ml In stock Price — for partners → Keune, Tinta Color, Permanent Hair Dye, 6.5 Dark Mahogany Blonde, 60 ml Keune Keune, Tinta Color, Permanent Hair Dye, 6.5 Dark Mahogany Blonde, 60 ml In stock Price — for partners → Londa Professional, Londacolor, Permanent Hair Dye, 7/41 , 60 ml Londa Professional Londa Professional, Londacolor, Permanent Hair Dye, 7/41 , 60 ml In stock Price — for partners → Wella Professionals, Koleston Perfect Me+, Permanent Hair Dye, 9/03 Very Light Blonde Natural Gold, 60 ml Wella Professionals Wella Professionals, Koleston Perfect Me+, Permanent Hair Dye, 9/03 Very Light Blonde Natural Gold, 60 ml In stock Price — for partners → Revlon, Color Excel Gloss, Hair Colour Gloss, .821 Mushroom, Color and Shine, 70 ml Revlon Professional Revlon, Color Excel Gloss, Hair Colour Gloss, .821 Mushroom, Color and Shine, 70 ml In stock Price — for partners → Subrina Professional, CremeOxyd, Hair Oxidant Lotion, 6%, 20 vol, 120 ml Subrina Professional Subrina Professional, CremeOxyd, Hair Oxidant Lotion, 6%, 20 vol, 120 ml In stock Price — for partners → Subrina Professional, Hydrogen Peroxide, Developer, Hair Oxidant Lotion, 3%, 10 vol, 120 Subrina Professional Subrina Professional, Hydrogen Peroxide, Developer, Hair Oxidant Lotion, 3%, 10 vol, 120 In stock Price — for partners → Subrina Professional, Hydrogen Peroxide, Developer, Hair Oxidant Lotion, 1.9%, 6.3 vol, 120 Subrina Professional Subrina Professional, Hydrogen Peroxide, Developer, Hair Oxidant Lotion, 1.9%, 6.3 vol, 120 In stock Price — for partners → Revlon, Nutri Color Filters, Hair Colouring Cream Toner, 6920386 Clear, 100 ml Revlon Professional Revlon, Nutri Color Filters, Hair Colouring Cream Toner, 6920386 Clear, 100 ml In stock Price — for partners → Wella Professionals Color Touch Emulsion Developer 1.9% 1L Wella Professionals Wella Professionals Color Touch Emulsion Developer 1.9% 1L In stock Price — for partners → Wella Professionals Color Fresh Mask 15ml - Pink Blush-No Colour Wella Professionals Wella Professionals Color Fresh Mask 15ml - Pink Blush-No Colour In stock Price — for partners → American Crew Precision Blend Hair Colour Set - Light 7/8 3 X 40ml American Crew American Crew Precision Blend Hair Colour Set - Light 7/8 3 X 40ml In stock Price — for partners → Schwarzkopf Professional BlondMe Premium Lightener 9+ 450 G Schwarzkopf Professional Schwarzkopf Professional BlondMe Premium Lightener 9+ 450 G In stock Price — for partners → Schwarzkopf BLONDME Bleach, Peroxides & Developers 1L Schwarzkopf Professional Schwarzkopf BLONDME Bleach, Peroxides & Developers 1L In stock Price — for partners → Schwarzkopf Igora Vario Blond White Dust Free Bleach with FibrePlex Schwarzkopf Professional Schwarzkopf Igora Vario Blond White Dust Free Bleach with FibrePlex In stock Price — for partners → L'oréal Professionnel Hair Touch up Brown 75 Ml L´Oréal Professionnel L'oréal Professionnel Hair Touch up Brown 75 Ml In stock Price — for partners → Wella Professional Blondor Multi Blonde - Hair Color - 800.0 G Wella Professionals Wella Professional Blondor Multi Blonde - Hair Color - 800.0 G In stock Price — for partners → Schwarzkopf Premium Oxygen 6% 20 Vol. 1 Liter Schwarzkopf Professional Schwarzkopf Premium Oxygen 6% 20 Vol. 1 Liter In stock Price — for partners → GoldwellTopchic Hair Dye 60ml 12-BN Goldwell GoldwellTopchic Hair Dye 60ml 12-BN In stock Price — for partners →

The hair coloring category brings together more than 5100 professional products — permanent and semi-permanent colors, lighteners, developers, toners and coloring-related aftercare from leading international brands. The range is built for hair salons, professional beauty retailers and distributors sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product segments within hair coloring

The coloring lineup splits into several functional groups, and a well-rounded assortment usually covers all of them, since a single salon visit often relies on more than one product type at once.

  • Permanent cream colors — full grey coverage and stable, lasting tone change.
  • Semi-permanent and toning colors — ammonia-free or low-ammonia, gradually fading formulas.
  • Bleaching powders and creams — for lifting the base tone before toning or coloring.
  • Developers and activators in various volumes — a mandatory companion product for both colors and lighteners.
  • Toners and pigment correctors — for neutralizing yellow or copper undertones.
  • Post-color aftercare — for protecting hair structure during and after chemical treatment.

Brands: from mass-market to premium

The category's brand portfolio shows a clear segmentation. The strongest presence belongs to Wella Professionals and L´Oréal Professionnel — international professional leaders with a broad shade palette and strong recognition among stylists, so they form the backbone of nearly any salon's assortment.

The accessible professional tier is represented by Indola, Subrina Professional and Fanola — brands with a strong price-to-quality ratio that let a retailer cover mass client flow. Schwarzkopf Professional, Revlon Professional and Goldwell form a solid professional mid-tier with steady demand.

The premium and niche tier is occupied by Redken, Davines, Kevin Murphy and Milk_Shake — brands with a distinct positioning (natural ingredients, design-driven packaging, salon exclusivity) that attract clients with higher expectations and add extra value to an assortment.

How a B2B buyer should structure the assortment

When building a wholesale purchase, it pays to keep a balance across three tiers — accessible, mid, and premium — to cover different types of salons. A permanent color always needs to be paired with a matching developer in several volume options, since the product is unusable without it. The toning and semi-permanent segment is growing faster than classic permanent coloring, so a dropshipping offer should carry both directions in parallel. Keeping correctors and toners in the assortment lifts average order value, as they are typically bought alongside the main coloring product.

B2B terms of cooperation

myfusion.eu supplies hair coloring products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock become visible after registering on the platform, which opens access to current B2B pricing and real-time stock levels.