245 products
The hair coloring category brings together more than 5100 professional products — permanent and semi-permanent colors, lighteners, developers, toners and coloring-related aftercare from leading international brands. The range is built for hair salons, professional beauty retailers and distributors sourcing wholesale or running a dropshipping model across the Baltics and Europe.
The coloring lineup splits into several functional groups, and a well-rounded assortment usually covers all of them, since a single salon visit often relies on more than one product type at once.
The category's brand portfolio shows a clear segmentation. The strongest presence belongs to Wella Professionals and L´Oréal Professionnel — international professional leaders with a broad shade palette and strong recognition among stylists, so they form the backbone of nearly any salon's assortment.
The accessible professional tier is represented by Indola, Subrina Professional and Fanola — brands with a strong price-to-quality ratio that let a retailer cover mass client flow. Schwarzkopf Professional, Revlon Professional and Goldwell form a solid professional mid-tier with steady demand.
The premium and niche tier is occupied by Redken, Davines, Kevin Murphy and Milk_Shake — brands with a distinct positioning (natural ingredients, design-driven packaging, salon exclusivity) that attract clients with higher expectations and add extra value to an assortment.
When building a wholesale purchase, it pays to keep a balance across three tiers — accessible, mid, and premium — to cover different types of salons. A permanent color always needs to be paired with a matching developer in several volume options, since the product is unusable without it. The toning and semi-permanent segment is growing faster than classic permanent coloring, so a dropshipping offer should carry both directions in parallel. Keeping correctors and toners in the assortment lifts average order value, as they are typically bought alongside the main coloring product.
myfusion.eu supplies hair coloring products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock become visible after registering on the platform, which opens access to current B2B pricing and real-time stock levels.