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Hair coloring

245 products

Milk Shake, Light Catcher Starlight, Lightening, Hair Oxidant Powder, 60 g Milk_Shake Milk Shake, Light Catcher Starlight, Lightening, Hair Oxidant Powder, 60 g In stock Price — for partners → Milk_Shake Milk Shake, Light Catcher Sunlight, Lightening, Hair Oxidant Powder, 40 g In stock Price — for partners → Milk_Shake Milk Shake, Light Catcher, Lightening, Hair Oxidant Powder, 60 g In stock Price — for partners → Kevin Murphy, Color.Me, Hair Colour Chart Kevin Murphy Kevin Murphy, Color.Me, Hair Colour Chart In stock Price — for partners → Milk_Shake Milk Shake, The Gloss, Hair Colour Chart In stock Price — for partners → Garnier Good Coloración Permanente 3,0 Castaño Oscuro 1 U Garnier Garnier Good Coloración Permanente 3,0 Castaño Oscuro 1 U In stock Price — for partners → Garnier Garnier Color Sensation Coloración Tono Sobre Tono Champú 3,0-Dark Brown 1 U In stock Price — for partners → Redken Redken Color Gel Oils 000 60ml X 3 U In stock Price — for partners → Redken Redken Color Gel Oils 05rv - 5,62 60ml X 3 U In stock Price — for partners → Redken Redken Color Gel Oils 9n-9,0 60ml X 3 U In stock Price — for partners → Redken Redken Color Gel Oils 8mo-8,8 60ml X 3 U In stock Price — for partners → Redken Redken Color Gel Oils 7n-7,0 60ml X 3 U In stock Price — for partners → Redken Redken Color Gel Oils 5n-5,0 60ml X 3 U In stock Price — for partners → Fanola Universal Neutralizer For Perms - Neutralizátor pro vlasy po trvalé ondulaci 1000ml Fanola Fanola Universal Neutralizer For Perms - Neutralizátor pro vlasy po trvalé ondulaci 1000ml In stock Price — for partners → Alfaparf Milano Evolution Of The Color - professional permanent hair color 60 ml 000SSS Alfaparf Milano Alfaparf Milano Evolution Of The Color - professional permanent hair color 60 ml 000SSS In stock Price — for partners → Alcina Color & Blonde Color Care Foam (colored and blonde hair) 150ml Alcina Alcina Color & Blonde Color Care Foam (colored and blonde hair) 150ml In stock Price — for partners → Phyto, Phytocolor, Permanent Hair Dye, 5.3 Light Golden Brown, 112 ml Phyto Professional Phyto, Phytocolor, Permanent Hair Dye, 5.3 Light Golden Brown, 112 ml In stock Price — for partners → Phyto, Phytocolor, Permanent Hair Dye, 6.3 Dark Golden Blonde, 112 ml Phyto Professional Phyto, Phytocolor, Permanent Hair Dye, 6.3 Dark Golden Blonde, 112 ml In stock Price — for partners → Redken Shades EQ Gloss 60 ml Redken Redken Shades EQ Gloss 60 ml In stock Price — for partners → Wella Professionals Blondor Multi Blonde 7 Hair Color 800 g Wella Professionals Wella Professionals Blondor Multi Blonde 7 Hair Color 800 g In stock Price — for partners → HS Milano Color Mask 250 ml 0ml HS Milano HS Milano Color Mask 250 ml 0ml In stock Price — for partners → Redken Color Gels Oils 6NCh 6.15 Ganache 3x60ml Redken Redken Color Gels Oils 6NCh 6.15 Ganache 3x60ml In stock Price — for partners → Just For Men Just for Men Control Gx Grey Hair Reducing Shampoo & Conditioner 118ml In stock Price — for partners → Wella Professionals Welloxon Perfect Creme Developer 4% | 13 Vol. hair color activator 1000 ml Wella Professionals Wella Professionals Welloxon Perfect Creme Developer 4% | 13 Vol. hair color activator 1000 ml In stock Price — for partners →

The hair coloring category brings together more than 5100 professional products — permanent and semi-permanent colors, lighteners, developers, toners and coloring-related aftercare from leading international brands. The range is built for hair salons, professional beauty retailers and distributors sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product segments within hair coloring

The coloring lineup splits into several functional groups, and a well-rounded assortment usually covers all of them, since a single salon visit often relies on more than one product type at once.

  • Permanent cream colors — full grey coverage and stable, lasting tone change.
  • Semi-permanent and toning colors — ammonia-free or low-ammonia, gradually fading formulas.
  • Bleaching powders and creams — for lifting the base tone before toning or coloring.
  • Developers and activators in various volumes — a mandatory companion product for both colors and lighteners.
  • Toners and pigment correctors — for neutralizing yellow or copper undertones.
  • Post-color aftercare — for protecting hair structure during and after chemical treatment.

Brands: from mass-market to premium

The category's brand portfolio shows a clear segmentation. The strongest presence belongs to Wella Professionals and L´Oréal Professionnel — international professional leaders with a broad shade palette and strong recognition among stylists, so they form the backbone of nearly any salon's assortment.

The accessible professional tier is represented by Indola, Subrina Professional and Fanola — brands with a strong price-to-quality ratio that let a retailer cover mass client flow. Schwarzkopf Professional, Revlon Professional and Goldwell form a solid professional mid-tier with steady demand.

The premium and niche tier is occupied by Redken, Davines, Kevin Murphy and Milk_Shake — brands with a distinct positioning (natural ingredients, design-driven packaging, salon exclusivity) that attract clients with higher expectations and add extra value to an assortment.

How a B2B buyer should structure the assortment

When building a wholesale purchase, it pays to keep a balance across three tiers — accessible, mid, and premium — to cover different types of salons. A permanent color always needs to be paired with a matching developer in several volume options, since the product is unusable without it. The toning and semi-permanent segment is growing faster than classic permanent coloring, so a dropshipping offer should carry both directions in parallel. Keeping correctors and toners in the assortment lifts average order value, as they are typically bought alongside the main coloring product.

B2B terms of cooperation

myfusion.eu supplies hair coloring products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock become visible after registering on the platform, which opens access to current B2B pricing and real-time stock levels.

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