Hair coloring

245 products

Kevin Murphy, Color.Me, Lightening, Hair Oxidant Powder, 450 g Kevin Murphy Kevin Murphy, Color.Me, Lightening, Hair Oxidant Powder, 450 g Out of stock Price — for partners → Redken Redken Color Gel Oils 08nn - 8,00 60ml X 3 U Out of stock Price — for partners → Redken Redken Color Gel Oils 07cc - 7,44 60ml X 3 U Out of stock Price — for partners → Redken Redken Color Gel Oils 06nn - 6,00 60ml X 3 U Out of stock Price — for partners → Phyto, Phytocolor, Permanent Hair Dye, 8.3 Light Golden Blonde, 112 ml Phyto Professional Phyto, Phytocolor, Permanent Hair Dye, 8.3 Light Golden Blonde, 112 ml Out of stock Price — for partners → Kemon Actyva Colore Brilliante Spray 200ml Kemon Kemon Actyva Colore Brilliante Spray 200ml Out of stock Price — for partners → Wella Professionals Color Fresh Mask Hair Color 150 ml Wella Professionals Wella Professionals Color Fresh Mask Hair Color 150 ml Out of stock Price — for partners → Revlon Professional Revlonissimo Technics Barrier Cream Hair Color 100 ml Revlon Professional Revlon Professional Revlonissimo Technics Barrier Cream Hair Color 100 ml Out of stock Price — for partners → L'Oréal Professionnel DiaLight Hair Color 50 ml L´Oréal Professionnel L'Oréal Professionnel DiaLight Hair Color 50 ml Out of stock Price — for partners → John Frieda John Frieda Salon Blonde Matizador Rubio 120ml Out of stock Price — for partners → Wella Professional Koleston Perfect ME ™ Special Blond - Permanent hair color Wella Professionals Wella Professional Koleston Perfect ME ™ Special Blond - Permanent hair color Out of stock Price — for partners → L'OREAL MAGIC RETOUCH 4 DARK BLONDE 75 ML L OREAL L'OREAL MAGIC RETOUCH 4 DARK BLONDE 75 ML Out of stock Price — for partners → L'OREAL MAGIC RETOUCH 3 BROWN 75 ML L OREAL L'OREAL MAGIC RETOUCH 3 BROWN 75 ML Out of stock Price — for partners → L'OREAL MAGIC RETOUCH 2 DARK BROWN 75 ML L OREAL L'OREAL MAGIC RETOUCH 2 DARK BROWN 75 ML Out of stock Price — for partners → L'OREAL MAGIC RETOUCH 1 BLACK 75 ML L OREAL L'OREAL MAGIC RETOUCH 1 BLACK 75 ML Out of stock Price — for partners → L'OREAL MAGIC RETOUCH 7 MEDIUM ICED 75 ML L OREAL L'OREAL MAGIC RETOUCH 7 MEDIUM ICED 75 ML Out of stock Price — for partners → L'OREAL MAGIC RETOUCH 6 MAHOGANY BROWN 75 ML L OREAL L'OREAL MAGIC RETOUCH 6 MAHOGANY BROWN 75 ML Out of stock Price — for partners → COLORCREM RETOQUE EXPRESS TINTE SPRAY 75 ML RUBIO CLARO COLORCREM COLORCREM RETOQUE EXPRESS TINTE SPRAY 75 ML RUBIO CLARO Out of stock Price — for partners → COLORCREM RETOQUE EXPRESS TINTE SPRAY 75 ML RUBIO COLORCREM COLORCREM RETOQUE EXPRESS TINTE SPRAY 75 ML RUBIO Out of stock Price — for partners → COLORCREM RETOQUE EXPRESS TINTE SPRAY 75 ML NEGRO COLORCREM COLORCREM RETOQUE EXPRESS TINTE SPRAY 75 ML NEGRO Out of stock Price — for partners → COLORCREM RETOQUE EXPRESS TINTE SPRAY 75 ML MARRON COLORCREM COLORCREM RETOQUE EXPRESS TINTE SPRAY 75 ML MARRON Out of stock Price — for partners → COLORCREM RETOQUE EXPRESS TINTE SPRAY 75 ML CAOBA COLORCREM COLORCREM RETOQUE EXPRESS TINTE SPRAY 75 ML CAOBA Out of stock Price — for partners → MYA IL RITOCO MASCARA RUBIO MEDIO Nº 220 AROMYA MYA IL RITOCO MASCARA RUBIO MEDIO Nº 220 Out of stock Price — for partners → MYA IL RITOCO MASCARA COBRIZO Nº 216 AROMYA MYA IL RITOCO MASCARA COBRIZO Nº 216 Out of stock Price — for partners →

The hair coloring category brings together more than 5100 professional products — permanent and semi-permanent colors, lighteners, developers, toners and coloring-related aftercare from leading international brands. The range is built for hair salons, professional beauty retailers and distributors sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product segments within hair coloring

The coloring lineup splits into several functional groups, and a well-rounded assortment usually covers all of them, since a single salon visit often relies on more than one product type at once.

  • Permanent cream colors — full grey coverage and stable, lasting tone change.
  • Semi-permanent and toning colors — ammonia-free or low-ammonia, gradually fading formulas.
  • Bleaching powders and creams — for lifting the base tone before toning or coloring.
  • Developers and activators in various volumes — a mandatory companion product for both colors and lighteners.
  • Toners and pigment correctors — for neutralizing yellow or copper undertones.
  • Post-color aftercare — for protecting hair structure during and after chemical treatment.

Brands: from mass-market to premium

The category's brand portfolio shows a clear segmentation. The strongest presence belongs to Wella Professionals and L´Oréal Professionnel — international professional leaders with a broad shade palette and strong recognition among stylists, so they form the backbone of nearly any salon's assortment.

The accessible professional tier is represented by Indola, Subrina Professional and Fanola — brands with a strong price-to-quality ratio that let a retailer cover mass client flow. Schwarzkopf Professional, Revlon Professional and Goldwell form a solid professional mid-tier with steady demand.

The premium and niche tier is occupied by Redken, Davines, Kevin Murphy and Milk_Shake — brands with a distinct positioning (natural ingredients, design-driven packaging, salon exclusivity) that attract clients with higher expectations and add extra value to an assortment.

How a B2B buyer should structure the assortment

When building a wholesale purchase, it pays to keep a balance across three tiers — accessible, mid, and premium — to cover different types of salons. A permanent color always needs to be paired with a matching developer in several volume options, since the product is unusable without it. The toning and semi-permanent segment is growing faster than classic permanent coloring, so a dropshipping offer should carry both directions in parallel. Keeping correctors and toners in the assortment lifts average order value, as they are typically bought alongside the main coloring product.

B2B terms of cooperation

myfusion.eu supplies hair coloring products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock become visible after registering on the platform, which opens access to current B2B pricing and real-time stock levels.