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Eye makeup

270 products

Christian Dior, Backstage, Eyeshadow Palette, 003, Amber Neutrals, 9 Shades, 10 g Christian Dior Christian Dior, Backstage, Eyeshadow Palette, 003, Amber Neutrals, 9 Shades, 10 g In stock Price — for partners → Revlon, Color Stay Looks Book, Eyeshadow Palette, 930, Maverick, 3.4 g Revlon Professional Revlon, Color Stay Looks Book, Eyeshadow Palette, 930, Maverick, 3.4 g In stock Price — for partners → Pupa, Make Up Stories, Eyeshadow Palette, 004, Rose Addicted, 13.3 g Pupa Pupa, Make Up Stories, Eyeshadow Palette, 004, Rose Addicted, 13.3 g In stock Price — for partners → Profusion, Pro Eyes Kit, Eyeshadow Palette, 100 g Profusion Profusion, Pro Eyes Kit, Eyeshadow Palette, 100 g In stock Price — for partners → Makeup Revolution, Reloaded, Vegan, Eyeshadow Palette, Iconic Division, 15 pcs, 16.5 g Makeup Revolution Makeup Revolution, Reloaded, Vegan, Eyeshadow Palette, Iconic Division, 15 pcs, 16.5 g In stock Price — for partners → Makeup Revolution, Reloaded Palette, Eye Palette, Newtrals, 15x, 1.1 g Makeup Revolution Makeup Revolution, Reloaded Palette, Eye Palette, Newtrals, 15x, 1.1 g In stock Price — for partners → Makeup Revolution, Reloaded Palette, Eye Palette, Basic Mattes, 15x, 1.1 g Makeup Revolution Makeup Revolution, Reloaded Palette, Eye Palette, Basic Mattes, 15x, 1.1 g In stock Price — for partners → Gosh, Boombastic Crazy, Volume, Mascara, 003, Olive Green, 13 ml Gosh Gosh, Boombastic Crazy, Volume, Mascara, 003, Olive Green, 13 ml In stock Price — for partners → Bel London, Fat Brush, Volumizing, Mascara, Intense Black, 13.5 ml Bel London Bel London, Fat Brush, Volumizing, Mascara, Intense Black, 13.5 ml In stock Price — for partners → La Perla, Volumizing, Mascara, 104, Dark Violet, 7.2 ml LA PERLA La Perla, Volumizing, Mascara, 104, Dark Violet, 7.2 ml In stock Price — for partners → Pupa, Vamp!, Eyeshadow Compact, 102, Golden Nude, 2.5 g Pupa Pupa, Vamp!, Eyeshadow Compact, 102, Golden Nude, 2.5 g In stock Price — for partners → Catrice Waterproof Pencil 0.78 G 040 Brown Optics Choc Catrice Catrice Waterproof Pencil 0.78 G 040 Brown Optics Choc In stock Price — for partners → L’oréal Paris Volume Million Lashes Balm Brown Volume and Caring Mascara Shade Brown 8,6 Ml L´Oréal Paris L’oréal Paris Volume Million Lashes Balm Brown Volume and Caring Mascara Shade Brown 8,6 Ml In stock Price — for partners → Rimmel Wonder'luxe Volume Volumising Mascara Shade Extreme Black 11 Ml Rimmel London Rimmel Wonder'luxe Volume Volumising Mascara Shade Extreme Black 11 Ml In stock Price — for partners → Debenhams Wonder'Luxe Volume Mascara in Black Rimmel London Debenhams Wonder'Luxe Volume Mascara in Black In stock Price — for partners → Debenhams Masterpiece Wow Liner 1.2G in Midnight Black Max Factor Debenhams Masterpiece Wow Liner 1.2G in Midnight Black In stock Price — for partners → Yves Saint Laurent Luxurious Mascara for Instant False Lash Effect - Black Yves Saint Laurent Yves Saint Laurent Luxurious Mascara for Instant False Lash Effect - Black In stock Price — for partners → Rimmel Scandal Eyes Volume on Demand Black Rimmel Rimmel Scandal Eyes Volume on Demand Black In stock Price — for partners → RevitaLash Advanced Eyelash Serum 3.5ml (6 Month Supply) Revitalash RevitaLash Advanced Eyelash Serum 3.5ml (6 Month Supply) In stock Price — for partners → Debenhams Lash Sensational Sky High Mascara 7.2Ml in Brown Maybelline Debenhams Lash Sensational Sky High Mascara 7.2Ml in Brown In stock Price — for partners → Maybelline, Instant Anti Age Eraser, Correcting, Under-Eye Concealer Pen, 1, Light, 6.8 ml Maybelline Maybelline, Instant Anti Age Eraser, Correcting, Under-Eye Concealer Pen, 1, Light, 6.8 ml In stock Price — for partners → Max Factor 2000 Calorie Dramatic Volume Mascara 9 ml Max Factor Max Factor 2000 Calorie Dramatic Volume Mascara 9 ml In stock Price — for partners → Panorama Mascara 10,5 ml L´Oréal Paris Panorama Mascara 10,5 ml In stock Price — for partners → Turbo Lash Mascara 8 ml Estee Lauder Turbo Lash Mascara 8 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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