Eye makeup

270 products

L´Oréal Haute Precision Liquid Eyeliner 1 pc 01 Noir L´Oréal Paris L´Oréal Haute Precision Liquid Eyeliner 1 pc 01 Noir Out of stock Price — for partners → Artdeco Angel Eyes Mascara - volume, length and separation 10 ml 6P1 Azure Artdeco Artdeco Angel Eyes Mascara - volume, length and separation 10 ml 6P1 Azure Out of stock Price — for partners → NARS Climax Extreme Mini Mascara 4 g Black NARS NARS Climax Extreme Mini Mascara 4 g Black Out of stock Price — for partners → Artdeco Smooth Eye Liner 1,4 g 15 Volcanic Ash Artdeco Artdeco Smooth Eye Liner 1,4 g 15 Volcanic Ash Out of stock Price — for partners → Chanel Le Volume De Chanel Waterproof Mascara 10 Noir Chanel Chanel Le Volume De Chanel Waterproof Mascara 10 Noir Out of stock Price — for partners → Max Factor Masterpiece MAX Mascara 7,2 ml Max Factor Max Factor Masterpiece MAX Mascara 7,2 ml Out of stock Price — for partners → Rimmel London Scandaleyes Volume Flash Mascara 12 ml Rimmel London Rimmel London Scandaleyes Volume Flash Mascara 12 ml Out of stock Price — for partners → Rimmel Scandaleyes Reloaded Mascara Extreme Black 12 ml Extra Black Rimmel Rimmel Scandaleyes Reloaded Mascara Extreme Black 12 ml Extra Black Out of stock Price — for partners → Rimmel Scandal Eyes WOW Wings Waterproof Mascara - Waterproof mascara 12 ml 001 Black Rimmel Rimmel Scandal Eyes WOW Wings Waterproof Mascara - Waterproof mascara 12 ml 001 Black Out of stock Price — for partners → JOVO JOVO DISPLAY SHARP LASH MASCARA EXPOSITOR 36 UDS Out of stock Price — for partners → JOVO JOVO DISPLAY CLEAR MASCARA EXPOSITOR 24 UDS Out of stock Price — for partners → L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g 11 Opalescent L´Oréal Paris L´Oréal Infallible Grip 36H Gel Automatic Eye Liner 1,2 g 11 Opalescent Out of stock Price — for partners → Ardell DUO Striplash Adhesive Dark Tone - Lepidlo na řasy 7 g Ardell Ardell DUO Striplash Adhesive Dark Tone - Lepidlo na řasy 7 g Out of stock Price — for partners → Artdeco Metallic Eye Liner Long-lasting 1,2 g Artdeco Artdeco Metallic Eye Liner Long-lasting 1,2 g Out of stock Price — for partners → Artdeco Mineral Eye Styler 0,4 g Artdeco Artdeco Mineral Eye Styler 0,4 g Out of stock Price — for partners → Artdeco Metallic Eye Liner Long-lasting 1,2 g Artdeco Artdeco Metallic Eye Liner Long-lasting 1,2 g Out of stock Price — for partners → Artdeco Metallic Eye Liner Long-lasting 1,2 g Artdeco Artdeco Metallic Eye Liner Long-lasting 1,2 g Out of stock Price — for partners → Artdeco Metallic Eye Liner Long-lasting 1,2 g Artdeco Artdeco Metallic Eye Liner Long-lasting 1,2 g Out of stock Price — for partners → Makeup Revolution x Alagia Lash Fill Fluffy Lash Mascara - Prodlužující řasenka 10 ml Makeup Revolution Makeup Revolution x Alagia Lash Fill Fluffy Lash Mascara - Prodlužující řasenka 10 ml Out of stock Price — for partners → Makeup Revolution The Vibrant Icon Brights Palette - Paletka očních stínů 8,4 g 0.0g Makeup Revolution Makeup Revolution The Vibrant Icon Brights Palette - Paletka očních stínů 8,4 g 0.0g Out of stock Price — for partners → Max Factor, Miracle Pure, Hyaluronic Acid, 24-Hour Hydration, Under-Eye Concealer Pen, 06, 7.8 ml Max Factor Max Factor, Miracle Pure, Hyaluronic Acid, 24-Hour Hydration, Under-Eye Concealer Pen, 06, 7.8 ml Out of stock Price — for partners → CBN CBN, Fard A Paupieres, Eyeshadow Palette, 60, 4 Shades, 5 g Out of stock Price — for partners → CBN CBN, Fard A Paupieres, Eyeshadow Palette, 62, 4 Shades, 5 g Out of stock Price — for partners → CBN CBN, Fard A Paupieres, Eyeshadow Palette, 61, 4 Shades, 5 g Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.