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Eye makeup

270 products

Sumptuous Extreme Lash Multiplying Volume Mascara - Lengthening Mascara and volume 8 ml Estee Lauder Sumptuous Extreme Lash Multiplying Volume Mascara - Lengthening Mascara and volume 8 ml In stock Price — for partners → Smoke & Brighten Kajal Eyeliner Duo 0,5 g Estee Lauder Smoke & Brighten Kajal Eyeliner Duo 0,5 g In stock Price — for partners → Clinique Quickliner for Eyes Intense Eyeliner, Intense Ivy - 0.008 Oz/0.25g Clinique Clinique Quickliner for Eyes Intense Eyeliner, Intense Ivy - 0.008 Oz/0.25g In stock Price — for partners → Clinique High Impact Mascara, Black/Brown for All Skin Types - 0.28 Oz/8g Clinique Clinique High Impact Mascara, Black/Brown for All Skin Types - 0.28 Oz/8g In stock Price — for partners → Catrice Lash & Brow Designer Shaping and Conditioning Mascara Gel 6 Ml Catrice Catrice Lash & Brow Designer Shaping and Conditioning Mascara Gel 6 Ml In stock Price — for partners → Artdeco Mascara for Curls 8 Ml Black Artdeco Artdeco Mascara for Curls 8 Ml Black In stock Price — for partners → Yves Saint Laurent Lash Clash Mascara 03 Green 8ml Yves Saint Laurent Yves Saint Laurent Lash Clash Mascara 03 Green 8ml Out of stock Price — for partners → Yves Saint Laurent Mascara Volume Effet Faux Cils 02 Rich Brun 7,5ml Yves Saint Laurent Yves Saint Laurent Mascara Volume Effet Faux Cils 02 Rich Brun 7,5ml Out of stock Price — for partners → Gosh Gosh Matte Eye Liner 016 True Violet 1,2g Out of stock Price — for partners → Makeup Revolution Wrap Lash Tubing Mascara - Řasenka 8,5 ml Burgundy Makeup Revolution Makeup Revolution Wrap Lash Tubing Mascara - Řasenka 8,5 ml Burgundy Out of stock Price — for partners → Gosh Amazing Length´n Build Mascara - Extending mascara 10 ml Black Gosh Gosh Amazing Length´n Build Mascara - Extending mascara 10 ml Black Out of stock Price — for partners → Rom&nd Han All Fix Mascara 7 g L02 Long Ash Rom&nd Rom&nd Han All Fix Mascara 7 g L02 Long Ash Out of stock Price — for partners → Profusion Cosmetics, Adventurous, Eyeshadow Palette, 21 Shades, 245 g Profusion Cosmetics Profusion Cosmetics, Adventurous, Eyeshadow Palette, 21 Shades, 245 g Out of stock Price — for partners → Profusion Cosmetics, Neon, Eyeshadow Palette, 10 Shades, 103 g Profusion Cosmetics Profusion Cosmetics, Neon, Eyeshadow Palette, 10 Shades, 103 g Out of stock Price — for partners → Profusion Cosmetics, Pretty Poppy, Eyeshadow Palette, 5 Shades, 4.58 g Profusion Cosmetics Profusion Cosmetics, Pretty Poppy, Eyeshadow Palette, 5 Shades, 4.58 g Out of stock Price — for partners → Profusion, Nudes, Eyeshadow Palette, 16 Shades, 10.4 g Profusion Cosmetics Profusion, Nudes, Eyeshadow Palette, 16 Shades, 10.4 g Out of stock Price — for partners → Profusion, Smoky, Eyeshadow Palette, 16 Shades, 10.4 g Profusion Cosmetics Profusion, Smoky, Eyeshadow Palette, 16 Shades, 10.4 g Out of stock Price — for partners → Profusion, Dream Big, Volumizing & Defining, Mascara, Intense Black, 9 ml Profusion Cosmetics Profusion, Dream Big, Volumizing & Defining, Mascara, Intense Black, 9 ml Out of stock Price — for partners → Profusion Cosmetics, Lash Element, Waterproof, Lengthening & Volumizing, Mascara, Black, 10 ml Profusion Cosmetics Profusion Cosmetics, Lash Element, Waterproof, Lengthening & Volumizing, Mascara, Black, 10 ml Out of stock Price — for partners → Profusion Cosmetics, Lash Element, Lengthening & Volumizing, Mascara, Black, 10 ml Profusion Cosmetics Profusion Cosmetics, Lash Element, Lengthening & Volumizing, Mascara, Black, 10 ml Out of stock Price — for partners → Profusion, Colour Spell, Kohl Eyeliner, Brown, 1 g Profusion Cosmetics Profusion, Colour Spell, Kohl Eyeliner, Brown, 1 g Out of stock Price — for partners → Profusion, Colour Spell, Kohl Eyeliner, Black, 1 g Profusion Cosmetics Profusion, Colour Spell, Kohl Eyeliner, Black, 1 g Out of stock Price — for partners → Profusion Cosmetics, Prismatic Chrome, Long Lasting & Illuminating, Liquid Eyeshadow, Insomnia, 2.3 ml Profusion Cosmetics Profusion Cosmetics, Prismatic Chrome, Long Lasting & Illuminating, Liquid Eyeshadow, Insomnia, 2.3 ml Out of stock Price — for partners → Artdeco Sombra Mono Artdeco Artdeco Sombra Mono Out of stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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