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Face makeup

314 products

L'OREAL INFALLIBLE MORE THAN CONCEALER 324 OAT METAL L OREAL L'OREAL INFALLIBLE MORE THAN CONCEALER 324 OAT METAL Out of stock Price — for partners → L'OREAL INFALLIBLE MORE THAN CONCEALER 326 VAINILLA L OREAL L'OREAL INFALLIBLE MORE THAN CONCEALER 326 VAINILLA Out of stock Price — for partners → L'OREAL INFALLIBLE MORE THAN CONCEALER 322 IVORY L OREAL L'OREAL INFALLIBLE MORE THAN CONCEALER 322 IVORY Out of stock Price — for partners → Givenchy Prisme Libre Loose Powder N°04 Mousseline Acidulee Givenchy Givenchy Prisme Libre Loose Powder N°04 Mousseline Acidulee Out of stock Price — for partners → Estee Lauder Double Wear Sheer Flattery Loose Powder 9 g Estee Lauder Estee Lauder Double Wear Sheer Flattery Loose Powder 9 g Out of stock Price — for partners → Max Factor, Healthy Skin Harmony, Liquid Foundation, 75, Golden, SPF 20, 30 ml Max Factor Max Factor, Healthy Skin Harmony, Liquid Foundation, 75, Golden, SPF 20, 30 ml Out of stock Price — for partners → REVOLUTION MAKE UP Revolution Make Up Ultra Sculpt y Contour Ultra Fair C01 11g Out of stock Price — for partners → Makeup Revolution London Advent Calendar 2024 Makeup Palette 1 pc Makeup Revolution London Makeup Revolution London Advent Calendar 2024 Makeup Palette 1 pc Out of stock Price — for partners → Dr. Hedison, Miracle Cushion, Coverage, BB Cream, 23, Natural Beige, SPF 50, 15 g Dr. Hedison Dr. Hedison, Miracle Cushion, Coverage, BB Cream, 23, Natural Beige, SPF 50, 15 g Out of stock Price — for partners → Hourglass Ambient Lighting Blush colore Dim Infusion 4,2 g Hourglass Hourglass Ambient Lighting Blush colore Dim Infusion 4,2 g Out of stock Price — for partners → BareMinerals, Original Liquid Mineral, Luminous, Liquid Foundation, 08, Light, SPF 20, 30 ml Bareminerals BareMinerals, Original Liquid Mineral, Luminous, Liquid Foundation, 08, Light, SPF 20, 30 ml Out of stock Price — for partners → Lancome, Blanc Expert Cushion, Natural, Liquid Foundation, 01, P-01, SPF 50+ / PA+++, 13 g Lancome Lancome, Blanc Expert Cushion, Natural, Liquid Foundation, 01, P-01, SPF 50+ / PA+++, 13 g Out of stock Price — for partners → Guinot, Youth Time, Cream Foundation, N1, 30 ml Guinot Guinot, Youth Time, Cream Foundation, N1, 30 ml Out of stock Price — for partners → Christian Dior, Capture Totale, Radiant Finish, Loose Setting Powder, 01, Bright Light, 16 g Christian Dior Christian Dior, Capture Totale, Radiant Finish, Loose Setting Powder, 01, Bright Light, 16 g Out of stock Price — for partners → Lancome, Blush In Capitals, Blush Powder, 01, Je M'appelle Rose, 12 g Lancome Lancome, Blush In Capitals, Blush Powder, 01, Je M'appelle Rose, 12 g Out of stock Price — for partners → Diego Dalla Palma, All In One, Illuminating, Highlighter Stick, 63, Bronze, 4.5 g Diego Dalla Palma Diego Dalla Palma, All In One, Illuminating, Highlighter Stick, 63, Bronze, 4.5 g Out of stock Price — for partners → Max Factor, Miracle Pure, Liquid Foundation & Serum 2-In-1, Mocha, 93, SPF30, 30 ml Max Factor Max Factor, Miracle Pure, Liquid Foundation & Serum 2-In-1, Mocha, 93, SPF30, 30 ml Out of stock Price — for partners → Pupa Wonder Me Fatigue Eraser - Eye Contour Corrector 4.2 Ml 030 Medium Warm Beige Pupa Pupa Wonder Me Fatigue Eraser - Eye Contour Corrector 4.2 Ml 030 Medium Warm Beige Out of stock Price — for partners → Bioderma Sensibio Ar BB Cream SPF 30 40ml Bioderma Bioderma Sensibio Ar BB Cream SPF 30 40ml Out of stock Price — for partners → Bourjois Healthy Mix Radiant Foundation 523-Golden Beige 30 Ml Bourjois Bourjois Healthy Mix Radiant Foundation 523-Golden Beige 30 Ml Out of stock Price — for partners → Shiseido Synchro Skin Radiant Lifting Foundation - Nude Shiseido Shiseido Synchro Skin Radiant Lifting Foundation - Nude Out of stock Price — for partners → Maybelline SuperStay 24H Hybrid Powder Foundation-Multi Maybelline Maybelline SuperStay 24H Hybrid Powder Foundation-Multi Out of stock Price — for partners → Maybelline Fit Me Luminous & Smooth Foundation 110 Porcelain 30 Ml Maybelline Maybelline Fit Me Luminous & Smooth Foundation 110 Porcelain 30 Ml Out of stock Price — for partners → Clarins Skin Illusion Natural Hydrating Foundation Spf15 111 Auburn 30ml Clarins Clarins Skin Illusion Natural Hydrating Foundation Spf15 111 Auburn 30ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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