Face makeup

314 products

CBN CBN, Source Beaute, Satin Finish, Liquid Foundation, 18, 30 ml Out of stock Price — for partners → CBN CBN, Source Beaute, Satin Finish, Liquid Foundation, 19, 30 ml Out of stock Price — for partners → CBN CBN, Source Beaute, Satin Finish, Liquid Foundation, 20, 30 ml Out of stock Price — for partners → CBN CBN, Source Beaute, Satin Finish, Liquid Foundation, 21, 30 ml Out of stock Price — for partners → CBN CBN, Source Beaute, Satin Finish, Liquid Foundation, 22, 30 ml Out of stock Price — for partners → CBN CBN, Source Beaute, Satin Finish, Liquid Foundation, 23, 30 ml Out of stock Price — for partners → CBN CBN, Wet & Dry, Compact Foundation, 37, 10 g Out of stock Price — for partners → CBN CBN, Wet & Dry, Compact Foundation, 35, 10 g Out of stock Price — for partners → CBN CBN, Wet & Dry, Compact Foundation, 38, 10 g Out of stock Price — for partners → CBN CBN, Wet & Dry, Compact Foundation, 36, 10 g Out of stock Price — for partners → CBN CBN, Source Beaute, Satin Finish, Compact Foundation, 4, 10 g Out of stock Price — for partners → CBN, Source Beaute, Compact Foundation, 29, 10 g CBN CBN, Source Beaute, Compact Foundation, 29, 10 g Out of stock Price — for partners → CBN, Source Beaute, Compact Foundation, 27, 10 g CBN CBN, Source Beaute, Compact Foundation, 27, 10 g Out of stock Price — for partners → CBN CBN, Source Beaute, Blush Compact Powder, 13, 10 g Out of stock Price — for partners → CBN, Ombre Lumiere, Bronzer Compact Powder, 8, 10 g CBN CBN, Ombre Lumiere, Bronzer Compact Powder, 8, 10 g Out of stock Price — for partners → BOURJOIS Paris Healthy Mix Clean & Vegan Radiant Foundation Makeup 30 ml BOURJOIS Paris BOURJOIS Paris Healthy Mix Clean & Vegan Radiant Foundation Makeup 30 ml Out of stock Price — for partners → Revlon Colorstay Combination Oily Skin SPF15 Makeup 30 ml Revlon Professional Revlon Colorstay Combination Oily Skin SPF15 Makeup 30 ml Out of stock Price — for partners → NARS Refillable Blush 4,8 g NARS NARS Refillable Blush 4,8 g Out of stock Price — for partners → Sisley Phyto Hydra Teint SPF15 Makeup 40 ml Sisley Sisley Phyto Hydra Teint SPF15 Makeup 40 ml Out of stock Price — for partners → Sisley Sisleya Le Teint Makeup 30 ml Sisley Sisley Sisleya Le Teint Makeup 30 ml Out of stock Price — for partners → Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 20 ml 0ml Missha Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 20 ml 0ml Out of stock Price — for partners → YSL TOUCHE ECLAT Nº3.5 Yves Saint Laurent YSL TOUCHE ECLAT Nº3.5 Out of stock Price — for partners → MYA BLOOM BLUSH 3UDS SETS AROMYA MYA BLOOM BLUSH 3UDS SETS Out of stock Price — for partners → MADERAS MAQUILLAJE CREMA Nº 01 NUEVO RACHEL MADERAS MADERAS MAQUILLAJE CREMA Nº 01 NUEVO RACHEL Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.