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Face makeup

314 products

Artdeco Diamond Stick - Rozjasňovač v tyčince 4,5 g 1 Rare Diamond Artdeco Artdeco Diamond Stick - Rozjasňovač v tyčince 4,5 g 1 Rare Diamond Out of stock Price — for partners → Artdeco Blush Stick - Tvářenka v tyčince 4,5 g 5 Pink Dahlia Artdeco Artdeco Blush Stick - Tvářenka v tyčince 4,5 g 5 Pink Dahlia Out of stock Price — for partners → Bioderma Créaline AR+ CC Cream SPF 50+ - CC krém 40 ml Claire Bioderma Bioderma Créaline AR+ CC Cream SPF 50+ - CC krém 40 ml Claire Out of stock Price — for partners → Bioderma Créaline AR+ CC Cream SPF 50+ - CC krém 40 ml Dorée Bioderma Bioderma Créaline AR+ CC Cream SPF 50+ - CC krém 40 ml Dorée Out of stock Price — for partners → Christian Dior DIOR FOREVER SKIN PERFECT N 01 Out of stock Price — for partners → Giorgio Armani Armani Luminous Silk Foundation 5.1 30ml Out of stock Price — for partners → L'OREAL INFALLIBLE 32H FRESH WEAR FOUNDATION SPF 25 145 BEIGE ROSE 30 ML L OREAL L'OREAL INFALLIBLE 32H FRESH WEAR FOUNDATION SPF 25 145 BEIGE ROSE 30 ML Out of stock Price — for partners → Mac Mineralize Skinfinish Natural Light Powder 10g MAC Mac Mineralize Skinfinish Natural Light Powder 10g Out of stock Price — for partners → Sisley Sisley Phyto-Teint Poudre Libre 1 Shimmer 12g Out of stock Price — for partners → Christian Dior Dior Forever Skin Glow Foundation 1,5W Warm 30ml Out of stock Price — for partners → Christian Dior Dior Forever Skin Glow Foundation 2WP Warm Peach 30ml Out of stock Price — for partners → Collistar Collistar Magico Foundation 2R Rosy Beige 30ml Out of stock Price — for partners → Collistar Collistar Magico Foundation 3N Natural 30ml Out of stock Price — for partners → Clarins, Double Serum, Serum Foundation, L5W, 30 ml Clarins Clarins, Double Serum, Serum Foundation, L5W, 30 ml Out of stock Price — for partners → Clarins, Double Serum, Serum Foundation, L4N, 30 ml Clarins Clarins, Double Serum, Serum Foundation, L4N, 30 ml Out of stock Price — for partners → Yves Saint Laurent All Hours Hyper Bronzer - Bronzer 7,5 g 03 Yves Saint Laurent Yves Saint Laurent All Hours Hyper Bronzer - Bronzer 7,5 g 03 Out of stock Price — for partners → Yves Saint Laurent All Hours Foundation 25 ml MN7 Yves Saint Laurent Yves Saint Laurent All Hours Foundation 25 ml MN7 Out of stock Price — for partners → Essence Silky Blur Hydrating Longwear Concealer 10 ml Essence Essence Silky Blur Hydrating Longwear Concealer 10 ml Out of stock Price — for partners → Fenty Beauty Cheeks Out Freestyle Cream Bronzer - Krémový bronzer 6,23 g Fenty Beauty Fenty Beauty Cheeks Out Freestyle Cream Bronzer - Krémový bronzer 6,23 g Out of stock Price — for partners → L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g L´Oréal Paris L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g Out of stock Price — for partners → Manasi Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g (M)anasi Manasi Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g Out of stock Price — for partners → Milani, Baked Blush, Radiance, Blush Powder, 12, Bella Bellini, 3.5 g Milani Milani, Baked Blush, Radiance, Blush Powder, 12, Bella Bellini, 3.5 g Out of stock Price — for partners → Milani, Baked Blush, Radiance, Blush Powder, 08, Corallina, 3.5 g Milani Milani, Baked Blush, Radiance, Blush Powder, 08, Corallina, 3.5 g Out of stock Price — for partners → Milani, Cheek Kiss Blush + Glow, Cream Bronzer, 110, Hey Honey, 6.5 ml Milani Milani, Cheek Kiss Blush + Glow, Cream Bronzer, 110, Hey Honey, 6.5 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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