LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Face makeup

314 products

Debenhams Lasting Performance Foundation in Natural Bronze Max Factor Debenhams Lasting Performance Foundation in Natural Bronze In stock Price — for partners → Shiseido Synchro Skin Radiant Lifting Foundation SPF30 - Base Facial Líquida 30ml 240 - QUARTZ Shiseido Shiseido Synchro Skin Radiant Lifting Foundation SPF30 - Base Facial Líquida 30ml 240 - QUARTZ In stock Price — for partners → RevitalEssence Skin Glow Foundation SPF 30 - Base Líquida 30ml 160 - SHELL Shiseido RevitalEssence Skin Glow Foundation SPF 30 - Base Líquida 30ml 160 - SHELL In stock Price — for partners → RevitalEssence Skin Glow Foundation SPF 30 - Base Líquida 30ml 320 - PINE Shiseido RevitalEssence Skin Glow Foundation SPF 30 - Base Líquida 30ml 320 - PINE In stock Price — for partners → RevitalEssence Skin Glow Foundation SPF 30 - Base Líquida 30ml 340 - OAK Shiseido RevitalEssence Skin Glow Foundation SPF 30 - Base Líquida 30ml 340 - OAK In stock Price — for partners → Debenhams Stay Matte Pressed Powder in Peach Glow Rimmel Debenhams Stay Matte Pressed Powder in Peach Glow In stock Price — for partners → NARS - Sheer Glow Foundation NARS NARS - Sheer Glow Foundation In stock Price — for partners → Panstik - cream make-up to cover extra strength 9 g Max Factor Panstik - cream make-up to cover extra strength 9 g In stock Price — for partners → Re-Loaded Just My Type - Brightener 10 g Makeup Revolution Re-Loaded Just My Type - Brightener 10 g In stock Price — for partners → Météorites Base Perles Perfectrices Anti-Terne 30 ml Guerlain Météorites Base Perles Perfectrices Anti-Terne 30 ml In stock Price — for partners → Forever Skin Glow 24H Radiant Foundation SPF20 Christian Dior Forever Skin Glow 24H Radiant Foundation SPF20 In stock Price — for partners → Clarins Skin Illusion Tinted Moisturizer Spf25 03 40ml Clarins Clarins Skin Illusion Tinted Moisturizer Spf25 03 40ml In stock Price — for partners → Clarins Skin Illusion Natural Hydrating Foundation - Beige Clarins Clarins Skin Illusion Natural Hydrating Foundation - Beige In stock Price — for partners → Clarins Skin Illusion Natural Hydrating Foundation - Beige Clarins Clarins Skin Illusion Natural Hydrating Foundation - Beige In stock Price — for partners → Clarins Skin Illusion Full Coverage Foundation - Beige Clarins Clarins Skin Illusion Full Coverage Foundation - Beige In stock Price — for partners → Makeup Revolution, IRL Filter Finish, Cover Dark Spots, Concealer Stick, C3, 6 g Makeup Revolution Makeup Revolution, IRL Filter Finish, Cover Dark Spots, Concealer Stick, C3, 6 g In stock Price — for partners → Estee Lauder Revitalizing Supreme Global Anti-Aging Creme CC - CC Cream Estee Lauder Estee Lauder Revitalizing Supreme Global Anti-Aging Creme CC - CC Cream In stock Price — for partners → Ultra Contour Palette Makeup Revolution Ultra Contour Palette In stock Price — for partners → Ultra Brightening Contour Kit Makeup Revolution Ultra Brightening Contour Kit In stock Price — for partners → Re-Loaded Highlighter - Brightener shade Make an Impact 10.0 g Makeup Revolution Re-Loaded Highlighter - Brightener shade Make an Impact 10.0 g In stock Price — for partners → Futurist Soft Touch Brightening Skincealer 6 ml Estee Lauder Futurist Soft Touch Brightening Skincealer 6 ml In stock Price — for partners → Moisture Surge SPF 25 Sheertint Hydrator - Moisturizing makeup 40 ml Clinique Moisture Surge SPF 25 Sheertint Hydrator - Moisturizing makeup 40 ml In stock Price — for partners → Viticolor Skin Camouflage Gel - Covering gel for skin unification ACM Viticolor Skin Camouflage Gel - Covering gel for skin unification In stock Price — for partners → 24h Control Make-up - Long lasting make-up 30 ml Dermacol 24h Control Make-up - Long lasting make-up 30 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.