Face makeup

314 products

Make-up Cover - Make-up for a clear and unified skin 30 ml Dermacol Make-up Cover - Make-up for a clear and unified skin 30 ml In stock Price — for partners → Ecocera Banana Barley Loose Powder - Banana fixation powder 10.0g Ecocera Ecocera Banana Barley Loose Powder - Banana fixation powder 10.0g Out of stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Make Me Blush Bold Blurring 93 Restless Rose 6g Out of stock Price — for partners → Heimish Moringa Ceramide Tinted Moisturizer Make-Up + Sunscreen SPF30 - BB krém pro sjednocení barevného tónu pleti 30 ml 27 Light Tan Heimish Heimish Moringa Ceramide Tinted Moisturizer Make-Up + Sunscreen SPF30 - BB krém pro sjednocení barevného tónu pleti 30 ml 27 Light Tan Out of stock Price — for partners → Shiseido Shiseido Synchro Skin Radiant Lifting Concealer 101 2,7g Out of stock Price — for partners → Bareminerals Bareminerals Barepro 24hr Base De Maquillaje En Polvo Perfeccionadora De La Piel 40-Medium Deep Warm​ 8g Out of stock Price — for partners → Clarins Everlasting Long-Wearing & Hydrating Matte Foundation - Long-lasting moisturizing makeup with a matte effect 30 ml 110N Clarins Clarins Everlasting Long-Wearing & Hydrating Matte Foundation - Long-lasting moisturizing makeup with a matte effect 30 ml 110N Out of stock Price — for partners → Clarins Everlasting Foundation Make-up - Long-lasting makeup 112C Amber Clarins Clarins Everlasting Foundation Make-up - Long-lasting makeup 112C Amber Out of stock Price — for partners → Bourjois 123 Perfect Foundation - Make-up for perfect skin 30 ml 57 Light Bronze Bourjois Bourjois 123 Perfect Foundation - Make-up for perfect skin 30 ml 57 Light Bronze Out of stock Price — for partners → Profusion, Feel Good Skin, Satin Finish, Liquid Foundation, 200, Light, SPF 15, 30 ml Profusion Cosmetics Profusion, Feel Good Skin, Satin Finish, Liquid Foundation, 200, Light, SPF 15, 30 ml Out of stock Price — for partners → Profusion, Ray Of Sunshine, Natural Glow, Liquid Highlighter, Sunkissed, For Face, 4 ml Profusion Cosmetics Profusion, Ray Of Sunshine, Natural Glow, Liquid Highlighter, Sunkissed, For Face, 4 ml Out of stock Price — for partners → Profusion, Radiant Glow, Fresh Glow, Liquid Highlighter, Champagne, For Face, 14.5 ml Profusion Cosmetics Profusion, Radiant Glow, Fresh Glow, Liquid Highlighter, Champagne, For Face, 14.5 ml Out of stock Price — for partners → Profusion Cosmetics, Blush Hour, Glossy & Illuminating, Liquid Blush, Peach Mimosa, 6 ml Profusion Cosmetics Profusion Cosmetics, Blush Hour, Glossy & Illuminating, Liquid Blush, Peach Mimosa, 6 ml Out of stock Price — for partners → Profusion, Blush Hour, Glossy & Illuminating, Liquid Blush, Berry Mimosa, 6 ml Profusion Cosmetics Profusion, Blush Hour, Glossy & Illuminating, Liquid Blush, Berry Mimosa, 6 ml Out of stock Price — for partners → Profusion Cosmetics, Bronze & Glow, Matte & Contouring, Blush Highlighter Palette, 15.6 g Profusion Cosmetics Profusion Cosmetics, Bronze & Glow, Matte & Contouring, Blush Highlighter Palette, 15.6 g Out of stock Price — for partners → Profusion Cosmetics, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Pink Sunrise, 4.7 g Profusion Cosmetics Profusion Cosmetics, Sunkissed Glow, Glow & Illuminating, Blush Highlighter Palette, Pink Sunrise, 4.7 g Out of stock Price — for partners → Mary and May, Silicone Brush, Multi Face Brush Mary and May Mary and May, Silicone Brush, Multi Face Brush Out of stock Price — for partners → Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W01, Odi Milk, 4 g Rom&nd Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W01, Odi Milk, 4 g Out of stock Price — for partners → NARS Light Reflecting Foundation 30 ml Santa Fe NARS NARS Light Reflecting Foundation 30 ml Santa Fe Out of stock Price — for partners → NARS Soft Matte Complete Concealer 6,2 g Chantilly NARS NARS Soft Matte Complete Concealer 6,2 g Chantilly Out of stock Price — for partners → Armani Luminous Silk Foundation 30 ml 7 Medium Tan - Cool Peach Giorgio Armani Armani Luminous Silk Foundation 30 ml 7 Medium Tan - Cool Peach Out of stock Price — for partners → NARS Light Reflecting Foundation 30 ml Fiji NARS NARS Light Reflecting Foundation 30 ml Fiji Out of stock Price — for partners → Givenchy Prisme Libre Pressed Powder 9,5 g 02 Satin Blanc Givenchy Givenchy Prisme Libre Pressed Powder 9,5 g 02 Satin Blanc Out of stock Price — for partners → Givenchy Prisme Libre 4 Color Pressed Powder 7 g Givenchy Givenchy Prisme Libre 4 Color Pressed Powder 7 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.