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Face makeup

314 products

NARS The Multiple Sculpting Stick - Konturovací tyčinka 8 g Palm Cove NARS NARS The Multiple Sculpting Stick - Konturovací tyčinka 8 g Palm Cove In stock Price — for partners → Maybelline Cheek Heat Gel-Cream Blush 20 Rose Flash Maybelline Maybelline Cheek Heat Gel-Cream Blush 20 Rose Flash In stock Price — for partners → RARE BEAUTY Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Joy In stock Price — for partners → Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Cheer RARE BEAUTY Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Cheer In stock Price — for partners → Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Truth RARE BEAUTY Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Truth In stock Price — for partners → Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Hope RARE BEAUTY Rare Beauty Soft Pinch Blush Powder - Brightening blush 2.8 g Hope In stock Price — for partners → Essence Cosmetics Gimme Glow Iluminador Luminoso 10-Glowy Champagne 9g ESSENCE COSMETICS Essence Cosmetics Gimme Glow Iluminador Luminoso 10-Glowy Champagne 9g In stock Price — for partners → Rare Beauty Soft Pinch Blush Powder - Rozjasňující tvářenka 2,8 g Love RARE BEAUTY Rare Beauty Soft Pinch Blush Powder - Rozjasňující tvářenka 2,8 g Love In stock Price — for partners → Rare Beauty Positive Light Liquid Luminizer - Tekutý rozjasňovač 15 ml Reveal RARE BEAUTY Rare Beauty Positive Light Liquid Luminizer - Tekutý rozjasňovač 15 ml Reveal In stock Price — for partners → Artdeco High Definition Compact Powder 10 g 6 Soft Fawn Artdeco Artdeco High Definition Compact Powder 10 g 6 Soft Fawn In stock Price — for partners → Rude Cosmetics, Purr-fect Neko, Multi-use, Face Palette, 4 Shades Rude Cosmetics Rude Cosmetics, Purr-fect Neko, Multi-use, Face Palette, 4 Shades In stock Price — for partners → Rude Cosmetics, Rebel Rudeko, Multi-use, Face Palette, 4 Shades Rude Cosmetics Rude Cosmetics, Rebel Rudeko, Multi-use, Face Palette, 4 Shades In stock Price — for partners → Rude Cosmetics, Sweetheart Sawa-Chan, Multi-use, Face Palette, 4 Shades Rude Cosmetics Rude Cosmetics, Sweetheart Sawa-Chan, Multi-use, Face Palette, 4 Shades In stock Price — for partners → Rude Cosmetics, Clever Kirei-Sama, Multi-use, Face Palette, 4 Shades Rude Cosmetics Rude Cosmetics, Clever Kirei-Sama, Multi-use, Face Palette, 4 Shades In stock Price — for partners → Dr. PawPaw, Cloud Balm, Matte & Smoothing, Cream Blush, Dark Rose, 5 g Dr. PAWPAW Dr. PawPaw, Cloud Balm, Matte & Smoothing, Cream Blush, Dark Rose, 5 g In stock Price — for partners → Dr. PawPaw, Cloud Balm, Matte & Smoothing, Cream Blush, Suede Mocha, 5 g Dr. PAWPAW Dr. PawPaw, Cloud Balm, Matte & Smoothing, Cream Blush, Suede Mocha, 5 g In stock Price — for partners → Dr. PawPaw, Cloud Balm, Matte & Hydrating, Cream Blush, Nude Blush, 5 g Dr. PAWPAW Dr. PawPaw, Cloud Balm, Matte & Hydrating, Cream Blush, Nude Blush, 5 g In stock Price — for partners → Rude Cosmetics, Chibi Jelly, Illuminating, Highlighter Stick, Taiyo, 8.5 g Rude Cosmetics Rude Cosmetics, Chibi Jelly, Illuminating, Highlighter Stick, Taiyo, 8.5 g In stock Price — for partners → Rude Cosmetics, Chibi Jelly, Illuminating, Highlighter Stick, Suki, 8.5 g Rude Cosmetics Rude Cosmetics, Chibi Jelly, Illuminating, Highlighter Stick, Suki, 8.5 g In stock Price — for partners → Rude Cosmetics, Chibi Jelly, Illuminating, Highlighter Stick, Sora, 8.5 g Rude Cosmetics Rude Cosmetics, Chibi Jelly, Illuminating, Highlighter Stick, Sora, 8.5 g In stock Price — for partners → Rude Cosmetics, Chibi Jelly, Illuminating, Highlighter Stick, Yuki, 8.5 g Rude Cosmetics Rude Cosmetics, Chibi Jelly, Illuminating, Highlighter Stick, Yuki, 8.5 g In stock Price — for partners → Rude Cosmetics, Twinkle Twinkle, Illuminating, Highlighter Palette, Rudeko's Dragon, 4 g Rude Cosmetics Rude Cosmetics, Twinkle Twinkle, Illuminating, Highlighter Palette, Rudeko's Dragon, 4 g In stock Price — for partners → Rude Cosmetics, Twinkle Twinkle, Illuminating, Highlighter Palette, Sawa-Chan's Heart, 4 g Rude Cosmetics Rude Cosmetics, Twinkle Twinkle, Illuminating, Highlighter Palette, Sawa-Chan's Heart, 4 g In stock Price — for partners → Rude Cosmetics, Twinkle Twinkle, Illuminating, Highlighter Palette, Neko-Chan's Paws, 4 g Rude Cosmetics Rude Cosmetics, Twinkle Twinkle, Illuminating, Highlighter Palette, Neko-Chan's Paws, 4 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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