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Face makeup

314 products

Rude Cosmetics, Twinkle Twinkle, Illuminating, Highlighter Palette, Kirei-Sama's Playlist, 4 g Rude Cosmetics Rude Cosmetics, Twinkle Twinkle, Illuminating, Highlighter Palette, Kirei-Sama's Playlist, 4 g In stock Price — for partners → Inuwet, Gold Powder Cube, Vegan, Glow & Illuminating, Loose Highlighter Powder, 3.5 g Inuwet Inuwet, Gold Powder Cube, Vegan, Glow & Illuminating, Loose Highlighter Powder, 3.5 g In stock Price — for partners → Bio Balance, Magic Touch, Brightening & Covering, Primer, Concealer & Foundation 3-In-1, Medium, 30 ml Bio Balance Bio Balance, Magic Touch, Brightening & Covering, Primer, Concealer & Foundation 3-In-1, Medium, 30 ml In stock Price — for partners → Bio Balance Bio Balance, Magic Touch, Brightening & Covering, Primer, Concealer & Foundation 3-In-1, Light, 30 ml In stock Price — for partners → Bio Balance, Magic Touch, Brightening & Covering, Primer, Concealer & Foundation 3-In-1, Ultra Light, 30 ml Bio Balance Bio Balance, Magic Touch, Brightening & Covering, Primer, Concealer & Foundation 3-In-1, Ultra Light, 30 ml In stock Price — for partners → I.ST, Glow Fit BB Sun Cushion, Illuminating & Natural Glow, BB Compact Cream, 02, Natural, SPF 50, 12 g I.ST I.ST, Glow Fit BB Sun Cushion, Illuminating & Natural Glow, BB Compact Cream, 02, Natural, SPF 50, 12 g In stock Price — for partners → I.ST, Glow Fit BB Sun Cushion, Brightening & Illuminating, BB Compact Cream, 01, Pure, SPF 50, 12 g I.ST I.ST, Glow Fit BB Sun Cushion, Brightening & Illuminating, BB Compact Cream, 01, Pure, SPF 50, 12 g In stock Price — for partners → Profusion Cosmetics, Feel Good Skin, Satin Finish, Liquid Foundation, 110, Fair, SPF 15, 30 ml Profusion Cosmetics Profusion Cosmetics, Feel Good Skin, Satin Finish, Liquid Foundation, 110, Fair, SPF 15, 30 ml In stock Price — for partners → Profusion Cosmetics, Feel Good Skin, Satin Finish, Liquid Foundation, 300, Medium, SPF 15, 30 ml Profusion Cosmetics Profusion Cosmetics, Feel Good Skin, Satin Finish, Liquid Foundation, 300, Medium, SPF 15, 30 ml In stock Price — for partners → Profusion, Feel Good Skin, Satin Finish, Liquid Foundation, 320, Medium, SPF 15, 30 ml Profusion Cosmetics Profusion, Feel Good Skin, Satin Finish, Liquid Foundation, 320, Medium, SPF 15, 30 ml In stock Price — for partners → Profusion Cosmetics, Colour Spell, Matte Finish, Compact Powder, Translucent, 4.8 g Profusion Cosmetics Profusion Cosmetics, Colour Spell, Matte Finish, Compact Powder, Translucent, 4.8 g In stock Price — for partners → Profusion Cosmetics, Colour Spell, Matte Finish, Compact Powder, Vanilla, 4.8 g Profusion Cosmetics Profusion Cosmetics, Colour Spell, Matte Finish, Compact Powder, Vanilla, 4.8 g In stock Price — for partners → Profusion Cosmetics, Colour Spell, Matte Finish, Compact Powder, Beige, 4.8 g Profusion Cosmetics Profusion Cosmetics, Colour Spell, Matte Finish, Compact Powder, Beige, 4.8 g In stock Price — for partners → Profusion Cosmetics, Blush Crush, Silky, Natural Finish, Blush Compact Powder, Peach Crush, 10 g Profusion Cosmetics Profusion Cosmetics, Blush Crush, Silky, Natural Finish, Blush Compact Powder, Peach Crush, 10 g In stock Price — for partners → Profusion, Blush Crush, Silky, Natural Finish, Blush Compact Powder, Pink Crush, 10 g Profusion Cosmetics Profusion, Blush Crush, Silky, Natural Finish, Blush Compact Powder, Pink Crush, 10 g In stock Price — for partners → Profusion, Blush Crush, Silky, Natural Finish, Blush Compact Powder, Mauve Crush, 10 g Profusion Cosmetics Profusion, Blush Crush, Silky, Natural Finish, Blush Compact Powder, Mauve Crush, 10 g In stock Price — for partners → Profusion Cosmetics Profusion, Ray Of Sunshine, Natural Glow, Liquid Highlighter, Golden Hour, For Face, 4 ml In stock Price — for partners → Profusion, Radiant Glow, Fresh Glow, Liquid Highlighter, Rose Quartz, For Face, 14.5 ml Profusion Cosmetics Profusion, Radiant Glow, Fresh Glow, Liquid Highlighter, Rose Quartz, For Face, 14.5 ml In stock Price — for partners → Profusion Cosmetics, Inner Glow, Illuminating, Liquid Highlighter, For Face, 5.5 ml Profusion Cosmetics Profusion Cosmetics, Inner Glow, Illuminating, Liquid Highlighter, For Face, 5.5 ml In stock Price — for partners → Profusion Cosmetics, Who's That, Illuminating, Liquid Highlighter, For Face, 5.5 ml Profusion Cosmetics Profusion Cosmetics, Who's That, Illuminating, Liquid Highlighter, For Face, 5.5 ml In stock Price — for partners → Profusion Cosmetics, Bake & Set, Loose Powder Foundation, Banana, 25 g Profusion Cosmetics Profusion Cosmetics, Bake & Set, Loose Powder Foundation, Banana, 25 g In stock Price — for partners → Profusion, Filter Finish, Loose Powder Foundation, Translucent, 25 g Profusion Cosmetics Profusion, Filter Finish, Loose Powder Foundation, Translucent, 25 g In stock Price — for partners → Profusion, Multi-Task, Illuminating, Liquid Concealer, Light, 7.12 ml Profusion Cosmetics Profusion, Multi-Task, Illuminating, Liquid Concealer, Light, 7.12 ml In stock Price — for partners → Profusion Cosmetics, Multi-Task, Illuminating, Liquid Concealer, Medium, 7.12 ml Profusion Cosmetics Profusion Cosmetics, Multi-Task, Illuminating, Liquid Concealer, Medium, 7.12 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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