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Face makeup

314 products

Maybelline Fit Me Microscopic Corrector - Korektor v tužce 0,28 g 15 Fair Maybelline Maybelline Fit Me Microscopic Corrector - Korektor v tužce 0,28 g 15 Fair In stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Korektor v tužce 0,28 g 10 Light Maybelline Maybelline Fit Me Microscopic Corrector - Korektor v tužce 0,28 g 10 Light In stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Korektor v tužce 0,28 g 06 Vanilla Maybelline Maybelline Fit Me Microscopic Corrector - Korektor v tužce 0,28 g 06 Vanilla In stock Price — for partners → Avène Couvrance Compact Foundation Cream SPF 30 - Kompaktní krémový make-up 8,5 g 1.4 Golden Avène Avène Couvrance Compact Foundation Cream SPF 30 - Kompaktní krémový make-up 8,5 g 1.4 Golden In stock Price — for partners → Christian Dior Dior Forever Skin Glow Foundation 5N Neutral 30ml In stock Price — for partners → Tirtir, Mask Fit Red Cushion, Matte Finish, Compact Foundation, 30N, Rich Honey, SPF 40, 18 g Tirtir Tirtir, Mask Fit Red Cushion, Matte Finish, Compact Foundation, 30N, Rich Honey, SPF 40, 18 g In stock Price — for partners → Bobbi Brown BOBBI BROWN MINI WEIGHTLESS SKIN FOUNDATION SPF 15 - NATURAL 13 ML In stock Price — for partners → Bobbi Brown BOBBI BROWN SHEER FINISH PRESSED POWDER - WARM NATURAL 9 GR In stock Price — for partners → Estee Lauder ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 2W0 WARM VANILLA 30 ML In stock Price — for partners → Estee Lauder ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 2C0 COOL VANILLA 30 ML In stock Price — for partners → Estee Lauder ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 1W0 WARM PORCELAIN 30 ML In stock Price — for partners → Estee Lauder ESTEE LAUDER DOUBLE WEAR S-I-P SPF10 0N1 ALABASTER 30 ML In stock Price — for partners → Christian Dior Christian Dior, Forever Skin Glow, Dimethicone, Tint Hydrating, Liquid Foundation, 2N, SPF 20, 2.7 ml *Miniature In stock Price — for partners → Elizabeth Arden, Everyday, Cream Foundation, 07, Beige, 96 g *Tester Elizabeth Arden Elizabeth Arden, Everyday, Cream Foundation, 07, Beige, 96 g *Tester In stock Price — for partners → Collistar Collistar Impeccabile Loose 01 Matte 10g In stock Price — for partners → Collistar Collistar Impeccabile Loose 02 Luminous 10g In stock Price — for partners → Collistar Collistar Magica Terra Refill Bronzing Powder 1.1 Positano 10g In stock Price — for partners → Collistar Collistar Magica Terra Refill Bronzing Powder 2.2 Bellagio 10g In stock Price — for partners → Collistar Collistar Magica Terra Refill Bronzing Powder 3.3 Taormina 10g In stock Price — for partners → Collistar Collistar Magica Terra Refill Bronzing Powder 4.4 Portofino 10g In stock Price — for partners → Collistar Collistar Magica Loose Bronzing Powder 10g In stock Price — for partners → Mixa Anti-Pimple Concentrated Paste 15ml Mixa Mixa Anti-Pimple Concentrated Paste 15ml In stock Price — for partners → Clarins, Skin Illusion, Liquid Foundation, 105, Nude, SPF 15, 30 ml Clarins Clarins, Skin Illusion, Liquid Foundation, 105, Nude, SPF 15, 30 ml In stock Price — for partners → Nyx Nyx Pro Fix Stick Corrector Stick Vanilla 1,6g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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