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Lip makeup

267 products

Benefit Cosmetics Benefit Cosmetics Benetint Rose Tinted Lip & Cheek Stain 10ml In stock Price — for partners → Makeup Revolution Pout Bomb Shimmer Lip Gloss - Lesk na rty 4,5 ml Glimmer Nude Makeup Revolution Makeup Revolution Pout Bomb Shimmer Lip Gloss - Lesk na rty 4,5 ml Glimmer Nude In stock Price — for partners → Makeup Revolution Shine Gloss - Lesk na rty 10 ml Peach Pop Makeup Revolution Makeup Revolution Shine Gloss - Lesk na rty 10 ml Peach Pop In stock Price — for partners → Makeup Revolution Shine Gloss - Lesk na rty 10 ml Purple Gummy Makeup Revolution Makeup Revolution Shine Gloss - Lesk na rty 10 ml Purple Gummy In stock Price — for partners → Makeup Revolution Shine Gloss - Lesk na rty 10 ml Raspberry Ripple Makeup Revolution Makeup Revolution Shine Gloss - Lesk na rty 10 ml Raspberry Ripple In stock Price — for partners → Vaseline Gluta-Hya Serum Gloss - Sérum na rty 10 ml Royal Plum Vaseline Vaseline Gluta-Hya Serum Gloss - Sérum na rty 10 ml Royal Plum In stock Price — for partners → Vaseline Gluta-Hya Serum Gloss - Sérum na rty 10 ml Cherry Crush Vaseline Vaseline Gluta-Hya Serum Gloss - Sérum na rty 10 ml Cherry Crush In stock Price — for partners → Maybelline Lifter Glaze Oil Balm - lip oil balm 2,8 g 014 Fig Jam Maybelline Maybelline Lifter Glaze Oil Balm - lip oil balm 2,8 g 014 Fig Jam In stock Price — for partners → Maybelline Super Stay Peel-Off Lip Liner - Slupovací rtěnka 4,8 ml 007 Blaze Maybelline Maybelline Super Stay Peel-Off Lip Liner - Slupovací rtěnka 4,8 ml 007 Blaze In stock Price — for partners → L´Oréal Blurfiller Blurring Lip Contour - Konturovací tužka na rty 1 g 570 Worth It Intense L´Oréal Paris L´Oréal Blurfiller Blurring Lip Contour - Konturovací tužka na rty 1 g 570 Worth It Intense In stock Price — for partners → MAC Squirt Plumping Gloss Stick - Lesk na rty 2,8 g Lava MAC Cosmetics MAC Squirt Plumping Gloss Stick - Lesk na rty 2,8 g Lava In stock Price — for partners → MAC Squirt Plumping Gloss Stick - Lesk na rty 2,8 g Kryptonite MAC Cosmetics MAC Squirt Plumping Gloss Stick - Lesk na rty 2,8 g Kryptonite In stock Price — for partners → MAC Squirt Plumping Gloss Stick - Lesk na rty 2,8 g Plasma MAC Cosmetics MAC Squirt Plumping Gloss Stick - Lesk na rty 2,8 g Plasma In stock Price — for partners → MAC Squirt Plumping Gloss Stick - Lesk na rty 2,8 g Sparks MAC Cosmetics MAC Squirt Plumping Gloss Stick - Lesk na rty 2,8 g Sparks In stock Price — for partners → MAC Squirt Plumping Gloss Stick - Lesk na rty 2,8 g Surge MAC Cosmetics MAC Squirt Plumping Gloss Stick - Lesk na rty 2,8 g Surge In stock Price — for partners → TIRTIR Mood Glider Lip & Blush Stick - Multifunkční tyčinka 3,8 g 01 Peach Mingle Lip Tint Tirtir TIRTIR Mood Glider Lip & Blush Stick - Multifunkční tyčinka 3,8 g 01 Peach Mingle Lip Tint In stock Price — for partners → TIRTIR Mood Glider Lip & Blush Stick - Multifunkční tyčinka 3,8 g 03 Tangerine Glow Lip Tint Tirtir TIRTIR Mood Glider Lip & Blush Stick - Multifunkční tyčinka 3,8 g 03 Tangerine Glow Lip Tint In stock Price — for partners → TIRTIR Mood Glider Lip & Blush Stick - Multifunkční tyčinka 3,8 g 04 Chilli Blaze Lip Tint Tirtir TIRTIR Mood Glider Lip & Blush Stick - Multifunkční tyčinka 3,8 g 04 Chilli Blaze Lip Tint In stock Price — for partners → TIRTIR Mood Glider Lip & Blush Stick - Multifunkční tyčinka 3,8 g 05 Mulberry Potio Lip Tint Tirtir TIRTIR Mood Glider Lip & Blush Stick - Multifunkční tyčinka 3,8 g 05 Mulberry Potio Lip Tint In stock Price — for partners → TIRTIR Mood Glider Lip & Blush Stick - Multifunkční tyčinka 3,8 g 06 Fuchsia Flash Lip Tint Tirtir TIRTIR Mood Glider Lip & Blush Stick - Multifunkční tyčinka 3,8 g 06 Fuchsia Flash Lip Tint In stock Price — for partners → Kiko Milano Velvet Passion Matte Lipstick - Rtěnka 3,5 g 301 Beige Kiko Milano Kiko Milano Velvet Passion Matte Lipstick - Rtěnka 3,5 g 301 Beige In stock Price — for partners → Kiko Milano Velvet Passion Matte Lipstick - Rtěnka 3,5 g Kiko Milano Kiko Milano Velvet Passion Matte Lipstick - Rtěnka 3,5 g In stock Price — for partners → Kiko Milano Velvet Passion Matte Lipstick - Rtěnka 3,5 g 303 Rose Kiko Milano Kiko Milano Velvet Passion Matte Lipstick - Rtěnka 3,5 g 303 Rose In stock Price — for partners → Gosh Gosh Lip Stain Tinte De Labios 003-Dark Chocolate 3ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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