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Lip makeup

267 products

Trouble Maker Feral Teddy Mystery Plumping Lip Gloss - Lesk na rty 1.1ml Trouble Maker Trouble Maker Feral Teddy Mystery Plumping Lip Gloss - Lesk na rty 1.1ml In stock Price — for partners → Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, Pink Peach, 10 ml Dr. PAWPAW Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, Pink Peach, 10 ml In stock Price — for partners → Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, 10 ml Dr. PAWPAW Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, 10 ml In stock Price — for partners → Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, Hot Pink, 10 ml Dr. PAWPAW Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, Hot Pink, 10 ml In stock Price — for partners → Dr. PawPaw, Original Balm, Lip & Cheek Balm 2-In-1, 10 ml Dr. PAWPAW Dr. PawPaw, Original Balm, Lip & Cheek Balm 2-In-1, 10 ml In stock Price — for partners → Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, Pink Peach, 10 ml Dr. PAWPAW Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, Pink Peach, 10 ml In stock Price — for partners → Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, Rich Mocha, 10 ml Dr. PAWPAW Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, Rich Mocha, 10 ml In stock Price — for partners → Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, True Coral, 10 ml Dr. PAWPAW Dr. PawPaw, Multipurpose, Lip & Cheek Balm 2-In-1, True Coral, 10 ml In stock Price — for partners → Rude Cosmetics, Chibi Jelly, Lip & Cheek Balm 2-In-1, Momo, 5 g Rude Cosmetics Rude Cosmetics, Chibi Jelly, Lip & Cheek Balm 2-In-1, Momo, 5 g In stock Price — for partners → Rude Cosmetics, Chibi Jelly, Lip & Cheek Balm 2-In-1, Sakura, 5 g Rude Cosmetics Rude Cosmetics, Chibi Jelly, Lip & Cheek Balm 2-In-1, Sakura, 5 g In stock Price — for partners → Rude Cosmetics, Chibi Jelly, Lip & Cheek Balm 2-In-1, Koneko, 5 g Rude Cosmetics Rude Cosmetics, Chibi Jelly, Lip & Cheek Balm 2-In-1, Koneko, 5 g In stock Price — for partners → Rude Cosmetics, Chibi Mousse, Lip & Cheek Balm 2-In-1, Toasty, 4 g Rude Cosmetics Rude Cosmetics, Chibi Mousse, Lip & Cheek Balm 2-In-1, Toasty, 4 g In stock Price — for partners → Rude Cosmetics, Chibi Mousse, Lip & Cheek Balm 2-In-1, Fuzzy, 4 g Rude Cosmetics Rude Cosmetics, Chibi Mousse, Lip & Cheek Balm 2-In-1, Fuzzy, 4 g In stock Price — for partners → Rude Cosmetics, Chibi Mousse, Lip & Cheek Balm 2-In-1, Flutter, 4 g Rude Cosmetics Rude Cosmetics, Chibi Mousse, Lip & Cheek Balm 2-In-1, Flutter, 4 g In stock Price — for partners → Rude Cosmetics, Chibi Mousse, Lip & Cheek Balm 2-In-1, Tada!, 4 g Rude Cosmetics Rude Cosmetics, Chibi Mousse, Lip & Cheek Balm 2-In-1, Tada!, 4 g In stock Price — for partners → Profusion Cosmetics, Hydrating, Lip Gloss, Grape Fizz, 15 ml Profusion Cosmetics Profusion Cosmetics, Hydrating, Lip Gloss, Grape Fizz, 15 ml In stock Price — for partners → Profusion Cosmetics, Hydrating, Lip Gloss, Nude Vanilla, 15 ml Profusion Cosmetics Profusion Cosmetics, Hydrating, Lip Gloss, Nude Vanilla, 15 ml In stock Price — for partners → Profusion Cosmetics, Hydrating, Lip Gloss, Raspberry, 15 ml Profusion Cosmetics Profusion Cosmetics, Hydrating, Lip Gloss, Raspberry, 15 ml In stock Price — for partners → Profusion Cosmetics, Hydrating, Lip Gloss, Sugar Cookie, 15 ml Profusion Cosmetics Profusion Cosmetics, Hydrating, Lip Gloss, Sugar Cookie, 15 ml In stock Price — for partners → Profusion Cosmetics, Colour Spell, Hydrating, Lip Gloss, Caramel Drizzle, 4.5 ml Profusion Cosmetics Profusion Cosmetics, Colour Spell, Hydrating, Lip Gloss, Caramel Drizzle, 4.5 ml In stock Price — for partners → Profusion Cosmetics, Colour Spell, Hydrating, Lip Gloss, Strawberry Kisses, 4.5 ml Profusion Cosmetics Profusion Cosmetics, Colour Spell, Hydrating, Lip Gloss, Strawberry Kisses, 4.5 ml In stock Price — for partners → Profusion Cosmetics, Dreamy, Volumizing & Hydrating, Lip Plumper, Merlot, 1.5 ml Profusion Cosmetics Profusion Cosmetics, Dreamy, Volumizing & Hydrating, Lip Plumper, Merlot, 1.5 ml In stock Price — for partners → Profusion Cosmetics, Dreamy, Volumizing & Hydrating, Lip Plumper, Red Cherry, 1.5 ml Profusion Cosmetics Profusion Cosmetics, Dreamy, Volumizing & Hydrating, Lip Plumper, Red Cherry, 1.5 ml In stock Price — for partners → Profusion, Colour Spell, Lip & Cheek Balm 2-In-1, Asteriod, 7.5 g Profusion Cosmetics Profusion, Colour Spell, Lip & Cheek Balm 2-In-1, Asteriod, 7.5 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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