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Lip makeup

267 products

Bareminerals Bareminerals Dewy Lip Gloss Balm Bálsamo De Labios Soul​ 2,3g In stock Price — for partners → Bareminerals Bareminerals Mineralist Brillo De Labios-Bálsamo Heart 4ml In stock Price — for partners → Bareminerals Bareminerals Mineralist Brillo De Labios-Bálsamo Vision 4ml In stock Price — for partners → Collistar Collistar Twist Design Lápiz De Labios 16-Rubino 1 U In stock Price — for partners → Collistar Collistar Twist Design Lápiz De Labios 109-Papavero Ipnotico 1 U In stock Price — for partners → Bareminerals Bareminerals Dewy Lip Gloss Balm Bálsamo De Labios Devotion​ 2,3g In stock Price — for partners → Maybelline Lifter Glaze Oil Balm - lip oil balm 2,8 g 013 Raspberry Preserve Maybelline Maybelline Lifter Glaze Oil Balm - lip oil balm 2,8 g 013 Raspberry Preserve In stock Price — for partners → NARS Afterglow Lip Shine 5,5 ml Triple X NARS NARS Afterglow Lip Shine 5,5 ml Triple X In stock Price — for partners → NARS Afterglow Lip Oil - Olej na rty 5,7 ml Wondrous NARS NARS Afterglow Lip Oil - Olej na rty 5,7 ml Wondrous In stock Price — for partners → NARS Afterglow Lip Oil - Olej na rty 5,7 ml Twirl NARS NARS Afterglow Lip Oil - Olej na rty 5,7 ml Twirl In stock Price — for partners → NARS Afterglow Lip Oil - Olej na rty 5,7 ml Faraway NARS NARS Afterglow Lip Oil - Olej na rty 5,7 ml Faraway In stock Price — for partners → NARS Afterglow Lip Oil - Olej na rty 5,7 ml Orgasm NARS NARS Afterglow Lip Oil - Olej na rty 5,7 ml Orgasm In stock Price — for partners → Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Sweet Rose Makeup Revolution Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Sweet Rose In stock Price — for partners → Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Sugar Plum Mauve Makeup Revolution Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Sugar Plum Mauve In stock Price — for partners → Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Shimmer Toasted Caramel Makeup Revolution Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Shimmer Toasted Caramel In stock Price — for partners → Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Shimmer Sugar Cookie Pink Makeup Revolution Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Shimmer Sugar Cookie Pink In stock Price — for partners → Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Shimmer Peach Sorbet Nude Makeup Revolution Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Shimmer Peach Sorbet Nude In stock Price — for partners → Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Chocolate Ganache Makeup Revolution Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Chocolate Ganache In stock Price — for partners → Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Creme Brulee Mauve Makeup Revolution Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Creme Brulee Mauve In stock Price — for partners → Makeup Revolution Lip Shift Ink Peel Off Lipliner - Konturovací tužka na rty 1,8 ml Hunny Kiss Makeup Revolution Makeup Revolution Lip Shift Ink Peel Off Lipliner - Konturovací tužka na rty 1,8 ml Hunny Kiss In stock Price — for partners → Makeup Revolution Glass Kiss Lip Oil - Olej na rty 5,5 ml Stardust Lemon Shimmer Makeup Revolution Makeup Revolution Glass Kiss Lip Oil - Olej na rty 5,5 ml Stardust Lemon Shimmer In stock Price — for partners → Makeup Revolution Glass Kiss Lip Oil - Olej na rty 5,5 ml Pixiedust Green Shimmer Makeup Revolution Makeup Revolution Glass Kiss Lip Oil - Olej na rty 5,5 ml Pixiedust Green Shimmer In stock Price — for partners → Makeup Revolution Glass Kiss Lip Oil - Olej na rty 5,5 ml Mermaid Blue Shimmer Makeup Revolution Makeup Revolution Glass Kiss Lip Oil - Olej na rty 5,5 ml Mermaid Blue Shimmer In stock Price — for partners → Makeup Revolution Glass Kiss Lip Oil - Olej na rty 5,5 ml Fairytale Peach Shimmer Makeup Revolution Makeup Revolution Glass Kiss Lip Oil - Olej na rty 5,5 ml Fairytale Peach Shimmer In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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