Lip makeup

267 products

Maybelline Maybe It's Serum Lipstick 006-Hold The Door 1 U Maybelline Maybelline Maybe It's Serum Lipstick 006-Hold The Door 1 U In stock Price — for partners → Givenchy, Rouge Interdit, Cream Lipstick, 16, Wanted Coral, 3.4 g Givenchy Givenchy, Rouge Interdit, Cream Lipstick, 16, Wanted Coral, 3.4 g In stock Price — for partners → L'oréal Paris Glow Paradise Balm in Lipstick 112 Pastel Exalation 4 G L´Oréal Paris L'oréal Paris Glow Paradise Balm in Lipstick 112 Pastel Exalation 4 G In stock Price — for partners → Pupa Pupart S 003 Bordeaux Pupa Pupa Pupart S 003 Bordeaux In stock Price — for partners → Clarins Lip Perfector 2-in-1 Lip and Cheek Color Balm 0.35 Oz. - 22 Peach Glow Clarins Clarins Lip Perfector 2-in-1 Lip and Cheek Color Balm 0.35 Oz. - 22 Peach Glow In stock Price — for partners → Nyx, Intense Butter Gloss, Colour, Lip Liner, 701, Rosie Brown, 5 g Nyx Nyx, Intense Butter Gloss, Colour, Lip Liner, 701, Rosie Brown, 5 g In stock Price — for partners → Deborah, Milano Red, Long-Lasting, Cream Lipstick, 06, 4.4 g Deborah Deborah, Milano Red, Long-Lasting, Cream Lipstick, 06, 4.4 g In stock Price — for partners → Bourjois, Rouge Edition Velvet, Dimethicone, Matte, Liquid Lipstick, 01, Personne Ne Rouge, 7.7 ml Bourjois Bourjois, Rouge Edition Velvet, Dimethicone, Matte, Liquid Lipstick, 01, Personne Ne Rouge, 7.7 ml In stock Price — for partners → Max Factor, Colour Collections, Cream Lipstick, 640, Soft Suede, 4 g Max Factor Max Factor, Colour Collections, Cream Lipstick, 640, Soft Suede, 4 g In stock Price — for partners → Max Factor, Colour Collections, Cream Lipstick, 830, Dusky Rose, 4 g Max Factor Max Factor, Colour Collections, Cream Lipstick, 830, Dusky Rose, 4 g In stock Price — for partners → L'Oreal Paris, Color Riche, Cream Lipstick, 235, Nude, 5 g L´Oréal Paris L'Oreal Paris, Color Riche, Cream Lipstick, 235, Nude, 5 g In stock Price — for partners → Shiseido, Rouge Rouge, Cream Lipstick, RD306, Liaison, 4 g Shiseido Shiseido, Rouge Rouge, Cream Lipstick, RD306, Liaison, 4 g In stock Price — for partners → Shiseido, Rouge Rouge, Cream Lipstick, Rs419, Primrose Sun, 4 g Shiseido Shiseido, Rouge Rouge, Cream Lipstick, Rs419, Primrose Sun, 4 g In stock Price — for partners → Valentino, Rosso, Satin Finish, Cream Lipstick, 106A, Refillable, 3.5 g Valentino Valentino, Rosso, Satin Finish, Cream Lipstick, 106A, Refillable, 3.5 g In stock Price — for partners → Valentino, Rosso, Satin Finish, Cream Lipstick, 101A, Refillable, 3.5 g Valentino Valentino, Rosso, Satin Finish, Cream Lipstick, 101A, Refillable, 3.5 g In stock Price — for partners → Tom Ford, Luxe Vinyl, Matte, Liquid Lipstick, 06, Knockout, 6 ml Tom Ford Tom Ford, Luxe Vinyl, Matte, Liquid Lipstick, 06, Knockout, 6 ml In stock Price — for partners → Tom Ford, Satin Matte, Cream Lipstick, 24, 3.3 g Tom Ford Tom Ford, Satin Matte, Cream Lipstick, 24, 3.3 g In stock Price — for partners → Givenchy, Le Rouge Deep Velvet, Matte, Cream Lipstick, N10, 3.4 g Givenchy Givenchy, Le Rouge Deep Velvet, Matte, Cream Lipstick, N10, 3.4 g In stock Price — for partners → Christian Dior, Couture Colour, Matte, Cream Lipstick, 999, Velvet, Refillable, 3.5 ml Christian Dior Christian Dior, Couture Colour, Matte, Cream Lipstick, 999, Velvet, Refillable, 3.5 ml In stock Price — for partners → Clarins Lip Perfector Duo - Lip Gloss Set Clarins Clarins Lip Perfector Duo - Lip Gloss Set In stock Price — for partners → Shinissimo High Shine Lacquer 4,5 ml Dolce & Gabbana Shinissimo High Shine Lacquer 4,5 ml In stock Price — for partners → Shine Bomb Lip Lacquer 3 ml Catrice Shine Bomb Lip Lacquer 3 ml In stock Price — for partners → Plumping Lip Liner 0,35 g Catrice Plumping Lip Liner 0,35 g In stock Price — for partners → Color Riche Adiction Matte 3,6 g L´Oréal Paris Color Riche Adiction Matte 3,6 g In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.