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Lip makeup

267 products

Dior Addict Shine Lipstick - Refillable Christian Dior Dior Addict Shine Lipstick - Refillable In stock Price — for partners → Clarinsv Glow Lip Perfector 12 ml 23 Clarins Clarinsv Glow Lip Perfector 12 ml 23 In stock Price — for partners → Rouge Velvet Edition - 6.7 ml Lipstick Bourjois Rouge Velvet Edition - 6.7 ml Lipstick In stock Price — for partners → Clarins Instant Light Lip Perfector 17 Intense Maple 12ml Clarins Clarins Instant Light Lip Perfector 17 Intense Maple 12ml In stock Price — for partners → Clarins Lip Comfort Oil Nourishing Lip Oil 03 Cherry 7 ml Clarins Clarins Lip Comfort Oil Nourishing Lip Oil 03 Cherry 7 ml In stock Price — for partners → Clarins, Water Lip Stain, Liquid Lipstick, 08, Candy Water, 7 ml Clarins Clarins, Water Lip Stain, Liquid Lipstick, 08, Candy Water, 7 ml Out of stock Price — for partners → M·A·Cximal Silky Matte Lipstick 3,5 g Sweet Deal MAC Cosmetics M·A·Cximal Silky Matte Lipstick 3,5 g Sweet Deal Out of stock Price — for partners → Collistar Collistar Rossetto Puro Barra De Labios 103-Fucsia Petunia Out of stock Price — for partners → Bareminerals Bareminerals Mineralist Lip Gloss-Balm Sincerity 4ml Out of stock Price — for partners → Makeup Revolution London Lip Allure Soft Satin Lipstick 3,2 g Vibe Red Makeup Revolution Makeup Revolution London Lip Allure Soft Satin Lipstick 3,2 g Vibe Red Out of stock Price — for partners → Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Sour Berry Makeup Revolution Makeup Revolution Pout Lip Gloss Stick - Rtěnka 3 g Sour Berry Out of stock Price — for partners → Makeup Revolution Pout Bomb Shimmer Lip Gloss - Lesk na rty 4,5 ml Berry Lustre Makeup Revolution Makeup Revolution Pout Bomb Shimmer Lip Gloss - Lesk na rty 4,5 ml Berry Lustre Out of stock Price — for partners → Makeup Revolution Shine Gloss - Lesk na rty 10 ml Clear Sugar Makeup Revolution Makeup Revolution Shine Gloss - Lesk na rty 10 ml Clear Sugar Out of stock Price — for partners → Profusion, Colour Spell, Hydrating, Lip Gloss, Cherry Twist, 4.5 ml Profusion Cosmetics Profusion, Colour Spell, Hydrating, Lip Gloss, Cherry Twist, 4.5 ml Out of stock Price — for partners → Profusion Cosmetics, Dreamy, Volumizing & Glossy, Lip Plumper, Cozy Nude, 1.5 g Profusion Cosmetics Profusion Cosmetics, Dreamy, Volumizing & Glossy, Lip Plumper, Cozy Nude, 1.5 g Out of stock Price — for partners → Profusion Cosmetics, Dreamy, Volumizing & Glossy, Lip Plumper, Pretty in Pink, 1.5 g Profusion Cosmetics Profusion Cosmetics, Dreamy, Volumizing & Glossy, Lip Plumper, Pretty in Pink, 1.5 g Out of stock Price — for partners → Rom&nd, Zero Velvet Tint, Liquid Lipstick, 02, Joyful, 5.5 g Rom&nd Rom&nd, Zero Velvet Tint, Liquid Lipstick, 02, Joyful, 5.5 g Out of stock Price — for partners → Maybelline Super Stay Teddy Tint Lipstick 5 ml 115 Coffee Date Maybelline Maybelline Super Stay Teddy Tint Lipstick 5 ml 115 Coffee Date Out of stock Price — for partners → Givenchy Interdit Intense Silk Lipstick 3,4 g N230 Rose Boisé Givenchy Givenchy Interdit Intense Silk Lipstick 3,4 g N230 Rose Boisé Out of stock Price — for partners → Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 25 Celebrity Artdeco Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 25 Celebrity Out of stock Price — for partners → Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 10 Malibu Kiss Artdeco Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 10 Malibu Kiss Out of stock Price — for partners → Artdeco Cosmic Kiss Lip Filler - Lesk pro objem rtů 4 ml 3 Cosmic Rose Artdeco Artdeco Cosmic Kiss Lip Filler - Lesk pro objem rtů 4 ml 3 Cosmic Rose Out of stock Price — for partners → Maybelline Super Stay Peel-Off Lip Liner - Slupovací rtěnka 4,8 ml 004 Sunset Maybelline Maybelline Super Stay Peel-Off Lip Liner - Slupovací rtěnka 4,8 ml 004 Sunset Out of stock Price — for partners → Maybelline Super Stay Peel-Off Lip Liner - Slupovací rtěnka 4,8 ml 002 Haze Maybelline Maybelline Super Stay Peel-Off Lip Liner - Slupovací rtěnka 4,8 ml 002 Haze Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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